Submission - Jersey National Park - Government Plan 2021 Review - 29 October 2020

JERSEY NATIONAL PARK LTD.

PROGRESS AGAINST PLAN FOR 2020 AND SITUATION FORWARD.

Written submission to the Environment, Housing and Infrastructure Scrutiny Panel

28th October 2020.

As per the request of the Panel and it's Chairman Conne'table M.K Jackson herewith a Report on progress made by the Jersey National Park (JNP) against its agreed Business Plan for 2020 and forward. For information purposes we attach to this Report copies of our agreed Plan for 2020, our proposed Draft Plan for 2021 and forward, and indeed as suggested by the Panel as part of the Review of the 2020 Government Plan, copies of our Quarterly Reports submitted to Government in respect of the same. The latter papers indicate in detail progress made or otherwise in respect of the Plan with explanation where elements have been delayed or purposely postponed.

It goes without saying that 2020 todate has been a most problematical year and this situation is likely to remain so forward into the immediate future. Despite the inevitable difficulties we have faced as a result of the restrictions caused by the Covid19 crisis, there has been solid progress made towards the vast majority of the major objectives detailed in the JNP Plan. Furthermore, the pandemic has provided the opportunity to significantly increase awareness of the Park and its potential vital importance to the island amongst the local population.

All of the identified aims within the Plan have been progressed with only the limited opportunities for education and interpretation events being a major disappointment. The same situation applies to the shortterm objectives detailed though some of these have been somewhat delayed by restrictions caused by Covid19. Our Park Officer is well established in role and is providing much needed secretarial support and a probono qualified treasurer has been identified. Governance and Board representation reflective of all major stakeholders progresses and alliances with other likeminded organisations are building all the time. Much preparatory work for the future has been done so things can translate into action as soon as some degree of normality returns. Our planned marketing initiatives have all been delivered and full participation in all the critical areas of relevant Government policy review has been secured.

The major frustration has been delays in completing the full refurbishment and equipping of the nominal Park HQ at the Frances Le Sueur Centre. Despite a lack of support and involvement for this exercise from the controllers of the site the Environment Department and the managers Property Holdings, at no direct cost to the Department, the internals have been refreshed, the externals cleaned and partially restored, including electrics, and funding has been secured from a non governmental source to equip the facility as the intended education and interpretation location. Weather and planning approval for an external storage facility permitting the site should be fully operational by early next year.

Even some of the longerterm aspirational objectives have been significantly advanced. Full participation in the early stages of the Island Plan review has seen progress at least at a proposition level to rationalise and enhance the Park boundaries including extending same in the Marine Environment. Obviously, whatever is finally brought forward will require Assembly support, but our voice in this work has been listened to. We have also succeeded in significantly raising awareness of the Park with particularly locals through campaigns run in conjunction with Visit Jersey particularly as the island exited the initial first phase of lockdown.

Work has started on aspects of the identification of opportunities to enhance biodiversity and habitats though there is still much to progress. We are now working closely with John Vautier the nominated officer leading on the emerging new Rural Economy Strategy and in doing so strengthening links between the Park and farming in particular. We have had considerable success with hopefully more to come in securing financial and indeed CSR type support from a number of sources linked essentially to projects. The latest "big win" has been in securing probono support from the JEC for a full carbon / energy survey to be conducted on the Centre with a view to developing a plan which in 2021 might allow us to take forward retrofitting adjustments to an ecologically sound building to reduce significantly its carbon footprint. If the required financial support to make adjustments can be secured it can be held up as an exemplar of what is possible in a Government owned building to others.

The Park's Marketing Plans for 2020 have also been largely delivered although some elements like drawing up a full calendar of events and specifics like exhibitions around Liberation '75 were out of necessity abandoned. Also some of the desired educational activity was also thwarted although plans and assets for 2021 forward are in full preparation. Additional Park signage is also on a temporary hold as the Environment Department completes their delayed review of same as part of their evolving Access Strategy.

Finally having agreed a full set of KPI's with the funding Department for 2020 it is assured at this stage in the year that all will be achieved except where the direct impact of Covid19 restrictions, in the case of events and volunteer activity for example, prevented plans being carried through.

In conclusion despite the problematical nature of 2020 much has been delivered and considerable planning forward has been put in place. We have started to revisit and adjust our Business Plan for 2021/24 which will be used as the basis for revisiting the proposed grant agreement with its attendant proposed funding should the Assembly see fit to support the Plan. We are determined to build on our current progress, tighten and develop our stakeholder and commercial support base and hopefully persuade the new reporting lines in Government to become more proactive in engaging with us to the benefit of all. We were specifically asked to comment on the ongoing Government engagement with the project in 2020 and although at a strategic level, particularly of late, this has been forthcoming there has been a frustrating lack of contact and participation and a more practical level. The work we have had carried out on the Centre for example has been done despite the HIE Department rather than in conjunction with them. Relationship's with Economy and Partnerships are much better and developing which hopefully will auger well for the future of the Project.

For and on behalf of the Jersey National Park Ltd. Jim Hopley Honorary Chair.

Q1 2020 Report of Activities

Thisisareviewofworkunderta kenduringthefirstquarterof 2020bytheJersey NationalParkteam.Manyactivitieshavebeencompletedwhilst othersareworkin progress.Theunfortunatearrivalofcoronavirushastemporaril yhaltedordelayed mostplansandvariousrelatedt asks.However,notwithstanding thecurtailment, buildingblocksareinplaceand whereverpossible,workiscon tinuingtoensure JerseyNationalParkisreadyandabletopromotetheParkand it'sbenefitsassoon aspermitted,andtoactivelyprogressitsbusinessplanaimsa ndobjectives.Indeed weviewourselvesasakeyplayerinanyrecoveryplanonceit commencesnotonly involvingthepublicofJerseyb utalsoinparticularassisting VisitJerseytoreignite ourTourismIndustry

Asummaryassessmentismadeagainstthekeyperformanceindicatorsofthe BusinessPlan2020.Therethenfo llowsexpandedinformationand detailofwork activitiesthathavebeencompletedandthoseinprogress.Some activitieshavebeen deliberatelydeferreduntillaterintheyearandthesearedet ailedtoo.Followinga summarysection,thereisanappe ndixofsomephotographsofth eJerseyNational Park'sheadquartersbuilding,theFrancesLeSueurcentre,reco rdingbeforeandafter refurbishmentworkscarriedoutsofar.

1. Key Performance Indicators

• 10% increase in number of unique visitors to the website compared to 2019 Whilstayearendtarget,websitevisitornumberswereduringQ 120204%up comparedtoQ42019witha5%increaseinnewusers.
• Based on Jan 2020 survey, 20% increase in awareness of Jersey National Park by end of the year

SurveyinJanuaryundertaken.Prov idesbaselinefiguresforsur veyatendof year

• 8 educational and/or environmentalrelated events held at Francis Le Sueur centre (Centre available from April 2020 onwards) 6eventsbookedatFLScentre,butsomecancelled/postponeddue to coronavirus.3exhibitioneventsplannedatFLScentrebutall currently postponed
• Corporate sponsorship obtained either financially or in kind (hours spent) towards environmental projects within Jersey National Park (ethos is not to detract sponsorship from the likes of Jersey Heritage/National Trust, etc already in the Park)

Promisedsponsorshipof£5k.Ong oingdialoguewith2otherpote ntial sources

• 4 volunteerbased activities undertaken in the Park HabitatmaintenanceprogrambeingdevelopedforLaMielledeMorville, St. Ouen .Thiswillprovidevolunteeractivities
• Concept established for a Friends of the Park membership scheme with online donation mechanism facility created for both public and corporate donations FriendsoftheParkschemedeferreduntillaterintheyearbut donation mechanismforthepublicinplace.

All 8 key Benefit subject areas (please refer to section 1.2) and key Park stakeholders/groups either represented or appointed to Jersey National Park Limited

Potentialorganizationsidentifi ed.Recruitmentwillproceedpo stcoronavirus

• Francis Le Sueur centre operational and open to the public as Jersey National Park headquarters and information, education and events centre Refurbishmentofcentrewellpro gressed.Workcurrentlyhalted.
• 1 major marketing campaign promoting Jersey National Park DiscussionscommencedwithVisit Jerseybutdeferredduetocor onavirus
• Positive contribution to government strategies and policies relevant to Jersey National Park, e.g. Island Plan

SubstantialinvolvementwithGov ernment,BlueMarine,apossibl emajor sponsor,andallrelevantNGO'sa ndinterestedpartiesoverpot entialmarine parkextensionofJerseyNationalPark,whichwouldformparto fIslandPlan. Inputtosustainabletransportp olicyandpopulationpolicy.

2. Work Completed

1. Frances Le Sueur Centre i)TheplannedredecorationandrefurbishmentgotunderwayinJ anuarysupported bytheBacktoWorkSchemeteamfollowingthepurchaseofmater ialstheyhad requestedfortheindoorwork.Theseincludedpaint,brushes,r ollers,painttrays, andsandpaper.Allfurnitureandfittingswereremovedfromthe mainroomandwith thehelpoftheEnvironmentDepa rtmentteam,thetables,chairs ,etcweremovedto HowardDavisFarmfortemporary storage.Thepaintingofthema inroomand mezzaninegalleryhasbeencomplet ed,includingthereplacement ofsomeofthe fluorescentlights.Thelookof theinteriorismuchimproveda ndbrighter.The sandingandrevarnishingofthe flooringispendingduetothe coronavirusoutbreak. Theoutsideofthebuildinghasbeenpowerhosed(apartfromth erearwall)to includetheverandahandbalcony .Therampwalkwayisnowfree ofmossandalgae growth,whichhadmadeitslipperyanddangerousinthewet.A lloutsideareasneed tobepaintedandtreated,which hashadtobedelayeduntilco nclusionofthe coronavirusrestrictions.However,thebuildinglooksbrighter already. ii)Inreadinessofhiringoutth evenue,hirebookingprocedur es,bookingformand Terms&Conditionshavebeenwri tten,andaspreadsheetsetup torecordbookings. Interesthasbeenseenalreadya boutusingthecentreandbooki ngshavebeenmade forNurtureEcology(variousdatesonschoolholidays),Portso fJersey(team buildingdayinApril)andDelia Baker(weeklyyoga).Therehav ebeenother enquiriesbutnotmaterializedintobookings.

iii)Newexhibitiondisplaystan dshavebeenorderedforthece ntre.Across2rowsof panels,therewillbe12sidesofpanelsavailablefordisplayi ngphotos,information, plans,etc.Theycanbeconfigur edtosuit,haveoverheadlight ing,andcanbepacked awaywhennotinuse.

iv)Newmaterialhasbeenwrittenfor4sidesoftheexistingw oodenfreestanding displayboards.Theseboardsw ereusedeffectivelyforthe10 thanniversaryofLinein theSandeventinOctober2019.Alongsidetheotherdisplayboards,thenew materialwillbepermanentlydisplayedatthecentreforvisito rstosee.Focusingon eachofthenorth,south,eastandwestlocationsoftheJersey NationalPark,the4 boardswillportraythecontrastsbetweeneachother.Theyhave beenprintedbut theupdatingtothedisplayboardsispendingliftingofthecoronavirusrestrictions.

v)Asafetykeyboxhasbeenpur chasedtoenablehirersanduse rsofthecentreto gainaccessbyarrangement.Thecombinationsecuritycodecanb echangedregularly orbetweenhiringtomaintainsecurityofthebuildingfromaJ erseyNationalPark perspective.OfcourseTreesfor Lifehaveaccesstoo,soweca nnotcontrolbuilding securitycompletely.Installingthekeyboxispendingpostcor onavirus.

2. JNP Ltd Board

Considerationanddiscussionof suitableorganizations,andind ividualswithinthose organizations,tojointheBoardofJerseyNationalParkLtdha sbeenundertaken. Discussionswithmanyoftheind ividualshavetakenplace.Comp risingapprox.810 people,theywillformthegovernanceandadvisoryboard,buta lsoexpectedtobe proactiveinhelpingachieveth eaimsandvisionfortheJerse yNationalPark.Itis hopedtheycanalsoprovidetreasurer,secretarialandlegalsupport.Therewillalso beGovernmentofJerseyrepresentationattendingtheBoard,in particularto representtheEnvironmentDepart mentandEconomicDevelopment, Tourism,Sport &Cultureasrelevant.

3. Marketing

i)WiththehelpofFreedomMedi a,asurveywasconductedtoes tablishabenchmark levelofawarenessoftheJersey NationalPark.Participantswe reinvitedtocomplete thesurveyonlineorfacetofaceintown.Separatequestionsw eredevisedfor whethertheyhadheardoftheParkalready.Thedataenablesus tocompare awarenesslevelattheendofth eyearwhenanothersurveyisp lanned.Asan incentive,4prizesforabreakf astvoucheratSandsrestaurant wereupforgrabs. Thishasalsoenabledagoodrelationshiptobeestablishedbet weentheJNPteam andSandsrestaurantproprietor,JoeDavies.

ii)AnarticlefortheWhat'sOn visitorguideSpringeditionh asbeenwrittenwiththe wonderfuljournalisticflairofMikeStentiford.Unfortunately, theimpactof coronavirusstoppedthepublicationgoingtoprint.

iii)TheJerseyNationalParkpu lloutleafletanislandtoch erish'hasbeenupdated andprinted.Suppliesoftherevisedleafletshavebeendeliver edandwereondisplay attheharboursandairportplusthebusstation.Thecontenti smorebalanced towardsthelandscapesandwildl ifebiodiversitytobeseenaro undthePark.Ithas retainedthemapofJerseyshowi ngwheretheParkareasareloc ated,andtheplaces tovisitupdated.

iv)Anarticlehasbeenwritten,alsobyMike,forthe2020edi tionoftheVisitJersey andGuernseyhardbackbookwhichisdistributedtohotels.The printingand publicationofthebookispendi ng.InadditionMikehasbeenf requentlycontributing articlestoavarietyofpublica tionsandtheprintedmediawhi choftencontaina NationalParkelement.

v)TheJerseyNationalParkwebs itehasbeenupdatedtoaddins tructionsonhowto makeadonation.

vi)Poststofacebook,twittera ndinstagramhavebeenmadeto continuetoraise awarenessofthewildlifeintheParkwithconsiderablesuccess (seriesof4currently published).

4. Sponsorship and donations i)IslandsInsurancehaspromisedsponsorshipof£5kandvolunt eeringtowardsthe aimsofthePark.

ii)Adonationof£200hasbeen madebylocalrunningclub,Tra ilmonkey. iii)AnapplicationwassubmittedtotheCoopHelpingHandsfun dforaTVforthe FrancesLeSueurcentre.ATVwo uldenablefilmandvideofoota getobeshownto visitorsateventsandexhibitio ns.Unfortunatelytheapplicati onwasunsuccessful. iv)Anapplicationwasalsomade totheCountrysideEnhancement Scheme,butthat applicationwasalsounsuccessful atthispointasmoredetail wasrequiredfor consideration.(LongertermprojecttoturntheFrancesLeSueu rCentreintoalow carbonlocation).

5. Habitat maintenance and volunteer opportunities Oneoftheaimsandobjectivesi stoprotectandvaluethenatu ralenvironment., lookingatbiodiversityhabitat maintenance.Itwasconsidered thebestplacetostart wasLaMielledeMorvilleinStO uen'sBay,asitistheareaw hereourheadquartersis sited.Maintenanceactivityono urdoorstep'wouldprovidea goodopportunityto showcase,andhopefullyinspirem orevisitorstojoinin.Work ingwithTimLiddiard oftheNaturalEnvironmentDepartment,wehavelookedatthedi fferenthabitat areasacrossthesiteandmainte nanceneeds.Amaphasbeenpro ducedwhichitis hopedcanbedisplayedintheFr ancesLeSueurcentresovisito rscanseetheplans andneedsforthearea.
6. Working Groups

JerseyNationalParkisrepresentedontheJerseyAccessServic eProvidersgroup,the Jerseysignagesubgroupandthe RamsarSECoastsignagegroup. (TheChair(Jim Hopley)alsositsontheRAMSAR ManagementAuthority).Thiswil lensure involvementandinputtodecisio nsrelatingtoaccessandsigna geacrosstheJersey NationalPark.Inaddition,networkconnectionsarebeingmade withotherentities andinterestgroupswhichallhelpsforfuturecooperation.

3. Work in progress

1. Frances Le Sueur Centre

i)Theoutsiderefurbishmentis inprogress.Painting/woodtrea tmentofallareasis pending,butoncecompletedthe outsidelightingcanbeprogres sedwiththeJEC. ii)Theindoorflooringrequires sandingandrevarnishing. iii)Thedrivewayfromthemainroadtothecentreneedsaperm anentsolutiontothe potholesthatreappearsoonafterapplicationofhogginresurfa cing. iv)Investigationshavebeenmad eforanoutsidestoragefacili ty,tohousethetables, chairs,displaypanelsandboards.Relevantfurniturecanthen beusedinthemain roomdependingontheeventoru seofthespace.Quoteshavebe enobtainedanda purchaseorderwillbesubmittedsubjecttofunding. v)TheroadsignattheentrancefromtheFivemileroadisbei ngchanged.Thebrown signfortheFrancesLeSueurcentrewillbeamendedtoaddthe JerseyNationalPark anditslogo.

vi)Thesafetykeybox istobeinstalled.

2. JNP Ltd Board and membership

Buildingonthepreparatorywork completed,indi vidualsandorg anizationsaretobe formallyinvitedtobecomemembe rsofthegovernanceboard.In addition,awider membershipofupto29organisat ionswillbeinvitedtojoinas members.Thesewill comprisecompanies,entitiesand associationsthatareeitherb ased,operateorhave businessintereststhatareintheJerseyNationalPark.Theaimtohaveall8key Benefitsubjectareasofthe BusinessPlanrepresented.

3. Marketing and Events

i)Alowkeysocialmediacampai gnisunderwaytokeeppushing awarenessofthe Parkandtosupportwellbeingdu ringthecoronavirusrestrictio nsandintothepost epidemicrecoveryphase

ii)AdvertisingintheWhat'sOn visitorguideintheSummeran dAutumneditions willprogressinduecourse.

iii)Workoncelebrati ngtheLiberation75 thanniversaryhasprogressed.An exhibitionattheFLScentreisplannedinconjunctionwiththe ChannelIslands Occupationsocietyandhopefully JerseyHeritagetoo.Thetheme isaphotograph exhibitionfocusedonStOuen'sBayduringandafterthewar,a ndalsotoshowhow thenaturalenvironmentandfarminghelpedduringtheoccupation. iv)Preparatoryworkhascommenc edfornewvideofootageforth eJerseyNational Parkwebsiteandpromotionalcampaign.

v)WorldOceansWeekendevent– discussionshavecommencedabou tapossible marinethemedexhibitionatFLSC inconjunctionwithSocieteJe rsiaise

4. Volunteering and support

i)Thehabitatmainten anceidentifiedatLaMielledeMorville willprovide volunteeringopportunitiesgoing forward.Timingwilldependon thehabitat,species andworkinvolved.Andofcourse,coronavirusrestrictions. ii)InterestinsupportingJerse yNationalParkwithfutureact ivitieshasbeen received,includingDeliaBakerandBakerfamily(LaBrayecafé andJerseySurf School)andTovédeChazalGant

iii)Apotentialcorporatespons or(CVCGroup)hasexpressedin terestinsupporting theJerseyNationalPark.Currentcoronavirusrestrictionshave temporarilyhalted thisprogressing.

5. Island Plan and other policies

JerseyNationalPark(JimHopley )hasbeenincludedindiscussi onswithBlueMarine, theEnvironmentDept,theMinist erforEconomic Development,RA MSAR,,Societe Jersiaise,JerseyMarineConserva tionandNationalTrustregard inganextended JerseyNationalParktoincludeamarineemeraldring'around theIsland.Jimhas identifiedtheneedtogetallin terestedpartiesaroundtheta bleforacoordinated discussiononthewayforwardwi thparticipationbeingagreedb yall.Thiswillbe arrangedpostvirusrestrictionsorviaateleconferencesoone rifpossible. TherehasalsobeensomediscussionwithJerseyHeritagerelati ngtoapotential GeoparkapplicationforJersey.,forwhichJerseyNationalPark issupportive. Inputhasbeengivennotonlyto theIslandPlanbuttothesus tainabletransportand populationpoliciesalso.

6. Insurance

PublicliabilityinsurancewillbearrangedwithIslandsInsura nceforJNPstaffand visitorstotheFrancesLeSueur centre.Thisformspartofdia loguewiththeCEOof theinsurer,JimPurkiss,ontheirsponsoringandsupportofth eJerseyNational Park'saims.

7. Safeguarding Policy

Asafeguardingpolicyhasbeend rafted.Proceduresneedtobed evelopedand dependonhowtheJerseyNationa lPark'sinformation,education andeventsbaseat theFrancesLeSueurcentrearetooperate.Furtherdiscussion isneededonthisand sometrainingwillbeneeded.

4. Deferred activities

i)ApartfrominitialcontactanddiscussionwithVisitJersey, workonapromotional campaignfortheJerseyNational ParkinconjunctionwithVisit Jerseyhasbeen delayed.VisitJerseyresourceshavebeenredeployedfortheco ronavirusoutbreakto helpbusinessesduringthistime.

ii)EventstopromotetheFrance sLeSueurcentrerefurbishment completionhave hadtobedelayed.Thesewillin cludeexhibitionsofJerseyNat ionalParkwildlife photography.Also,someequipmen tpurchasingisonhold;amoni tor/TVfor showingpromotionalvideoandfo rhirersofFLSC,andaproject orforscreening presentations,films,etc.Inad dition,internetwifiaccessfo rJerseyNationalPark teamandvisitorsist obesetupatFLSC. iii)ArenewableenergyauditforFLSCcannotbeprogressedat thistime(wasthe basisoftheCESApplication).T heintentionhowever,istopro ceedtodeterminehow thecentrecanbecomeenergyselfsufficient.Ithasbeenagree dthatperhapstheJEC mightassistwiththis.

iv)AnexistinglinkwasreestablishedwithWilliamNisbet(De putyConvenor)at LochLomond&TrossachsNationalParkinScotland.Hewillsour cecontactsforus withNationalParksUK.Separately,thePembrokeshireNational Parkhasbeen identifiedasmostsimilartoJe rseyNationalParkduetoitsp redominantcoastal landscapeandtheintentionist oreachoutandvisitlaterin theyear. v)FriendsoftheParkmembershipschemedeferreduntillateri ntheyearasno opportunitytoincentivisemembe rsincurrentrestrictiveenvir onment.

Summary

Goodprogresshasbeenmadeand manyactivitieswereproceeding wellbeforethe impactofcoronavirustookhold. Variousinitiativesplannedar enowpostponed, howeverwherepossible,preparati onscontinuetoenableustor esumeatfullspeed assoonaspermittedandrestrictionsease. TheJerseyNationalParkofferstheidealenvironmenttoassist Islanders'wellbeing andhealthintherecoveryphase postcoronavirus.Itisimport antthatweareready topromotetheParkanditsbenefitsassoonasitissafeand appropriatetodoso.

Appendix FrancesLeSueurCentrebeforerefurbishmentworks

Afterpartoftheworkscompleted

Q2 2020 Report of Activities

Quarter2of2020hasbeendomin atedbythecoronavirusandloc kdown measurestotrytogetthespreadofthevirusundercontrol.B ytheendofthe quarter,someeasingofrestrictionshadbeenintroducedbutlifewasfarfrom beingbacktonormal.

Muchoftheworkinprogresside ntifiedintheQ12020reportw asputonhold andasattheendofQ2wasstillheldpending.However,promot ionand awarenessoftheParkwasstillpossibleandtherewasvarious initiatives undertakentoengenderinterest inthewildlife,spacesandvie wsfoundinthe Park'sboundaries.Thiswashelp edbymanyoftheJerseypublic usinglockdown torediscover,ordiscoverfort hefirsttime,placesinthePa rkwhenallowedout forexercise.JerseyNationalParkhasbeenrecognizedashelpi ngIslanders' healthandwellbeingduringthis unfamiliartime.JerseyNation alParksocial mediastatisticsfort hethreemonthsending30June2020showe dsignificant increasesinfollowersontwitter,facebookandinstagram.

a) Work Completed

1. Frances Le Sueur Centre

Thelockdownmeasuresimplemente dinMarchcontinuedthroughout Q2,so refurbishmentworksremainedonholdthroughouttheperiod.How ever, exhibitiondisplaypanelsandanexternalkeyboxwereordered andreceived fromtheUK.Thepanelsareyet tobetransportedtotheCentre andthekeybox isawaitingtobeinstalledontheoutsideofthebuilding.

TreesforLifecontinuedtoopera tefromthepremises,although onamuch reducedstaffingpresencebasis. TheyhaveimplementedCovid19 healthand safetyhygienemeasuresasrequiredbyGovernment.

Fouroftheinformationboardswereupdatedonthethemeofthe coastsofthe north,south,eastandwestintheJerseyNationalPark.Eachb oarddepictsthe topographyandcharacteristicsof eachside'ofthePark.Thes eaddtothe informationinterpretationmater ialsabouttheParkavailablea ttheCentre.

2. Marketing promotional activity PromotionalawarenessoftheJerseyNationalParkwaschallengi ngina coronaviruslockdownenvironment.However,theimposedrestrict ionsofgoing outsideforonly2hoursadayandonlyforexerciseandessent ialactivitylike foodshopping,sawanincreasei nnumbersofpeoplevisitingar easofthePark. ThisamplifiedthebenefitsofhavingtheParkforrecreationa ndexercise,a changeofscene,andtoaidwellbeinginsomefreshairandope nspace.

Thepromotionalactivityfocused onwildlifewit hinthePark.E ngaging informationwaspostedonsocial mediaabouttheFulmar,Marsh Harrier,Red SquirrelandDartfordWarbler.Se parately,avideofeaturingou rownMike Stentifordwaspostedaboutthebirdsongofthemanylittlebir dsthatfrequent gardensandwhicharealsoinhabitantsoftheParktoo.Theint entionwasto

encouragepeopletogetoutsideandenjoytheincreasednoiseofnaturewhilst thetypicallevelofhuman activitywassubdued.

Therewasalsopromotionalwork directedatyoungstersofdiffe rentagesduring lockdown.Itincluded kidspuzzles,wordsearch,anda"detecti ve"didyouknow factsaboutwildlifeinsomeof thekeyhabitatsintheJersey NationalPark.

JerseyNationalParksupportedtheCIPollinatorProjectbypos tingarequeston facebookaskingresidentstohelpmonitorthenumbersofpollin atinginsects,as partofaUKbasedscheme.

WorldOcean'sDaywasrecognized byablogpostingontheJNPw ebsiteon8 June2020.Notquitewhathadbe enoriginallyplanned,thelock downrestricted JNPactivitytoacknowledgingth eDay,highlightingtheconnect ionsofthecoastal Parkwiththemarineenvironmentandtheaspirationsoftheann ualWorld Ocean'sDay.

Theeconomic,recreationalandw ellbeingbenefitsoftheJersey NationalPark werefurtherendorsedbyVisitJ erseywhenJimHopleywasasked torepresent theParkonVisitJersey'srecoverysteeringgroup.VisitJerse yhasformeda workinggrouprepresentingthetourismandhospitalitysectors focusingonhow besttheindustrycouldrecoverfromtheeconomicimpactofcor onavirus.JNPis seenakeycomponentinthat.

3. Biodiversity within JNP

Thescopeandbreadthofthebio diversityfoundwithintheboun dariesofthe Parkhasbeenobtained.JNPhas liaisedwiththeJerseyBiodive rsityCentreand theGovernmentofJerseydepartmentsofEnvironmentandPlannin g.Anexact boundariesmaphadtobeobtaine dfromPlanningforaspecific areaofJerseyto beanalysedandthenGISdatama psusedforthelistsofspecie srecordedinthe last10years.Itisa usefulinformationresourceforfuturep urposes.

4. Farming and Biodiversity in JNP AcrosstheJerseyNationalPark,therearemanyagriculturalfi eldseithersitting withinitsboundariesorborderi ngwithit.Thepublic(andsom eprivate)land spacesofnaturalenvironmentwithintheParkarerichresource sofbiodiversity fortheisland.However,insectnumbersareingeneraldecline globally,inpart duetofarmingpractices.Inthe past,therehavebeenoccasion sforpublic concernovertheusebyvolumeandofcertainpesticidesandfe rtilizerson agriculturalland.Overuseand spillagesthreatenwildlife,es peciallywhenthey occuradjacenttoorinclosepr oximitytobiodiversityrichar eas.

JerseyNationalParkhasgainedsomeinsightintocurrentagro ecological farmingpracticesthroughcontac twiththeRJA&HS,theEnvironm ent DepartmentandJohnVautier,the GovernmentofJerseysAgricul ture&Business Advisor.Thereismuchgoodnews ,wherebyLEAF(LinkingEnviron mentAnd Agriculture)accreditationisar equirementandhasbeenachiev edforallJersey farms(aWorldfirst).Also,RedTractorandIntegratedCropMa nagement practicesensurethatthepalateofpesticidesandfertilizers availableandused locallyismuchreducedcompared tothepast.Thisfollowspoli ciesandtargets setoutintheRuralEconomyStrategy20172021document.AJN Pmeetingwith

JohnVautierandrepresentativesoftheEnvironmentdepartment istobe arrangedtodiscusshowthepoli cymeasureshavebenefittedwil dlifediversityin Jerseyandinparticular,theJerseyNationalPark.

5. JNP registered with Volunteer.je Asanonprofitorganization,JerseyNationalParkhasregister edwith Volunteer.je.Thisenablesitto advertisejobvacanciesandus eitaresourcefor findingvolunteerstohelpwi thitsongoingactivities.
6. Conflicts register and risks register Registershavebeenestablishedtorecordidentifiedrisksand conflictsof interest,inaccordancewithreq uirementsundertheGrantAgree mentwith GovernmentofJersey
7. Signage

TheSouthEastcoastRamsargroup hasbeenreviewingsignageal ongsoutheast coastfromLaCollettetoStCat herine'sbreakwater.TheNation alParkcovers Grouville RoyalJerseygolfcourseandfromGoreytoStCatheri neandhas participatedinagroupmeeting andcorrespondence.Draftsofs implifiedsigns areawaitedandwillbereviewed onceavailable.JNPlogowill beincludedon signs(alongwithothers).

Separately,JNPhasinvestigated possibleupdatingofsomeinfo rmationsignsat LaMoye,QuaisneandLeBraye.T hiswouldbeindependentofan Islandwide reviewofsignagebytheEnviron mentdepartment,whichstarted butthen stoppedduetocoronavirusrestr ictions.Notwithstandingitwil ltakesometime forthatprojecttorecommence,thereissomeresistancetoJNP movingforward onitsownandwereittodoso,JNPwouldneedtofundthecos ts.

8. St Ouen's Bay parking

JerseyNationalParkwasconsult edamongstotherpartiesonthe protectingof roadsidevergealongastretchoftheFiveMileRoadinStOuen 'sBay.BetweenLe BrayeandElTico,carsparkedoverthevergeontothegravelp atharedeemedto bedestroyingthevergeandthedelicateflora.JerseyNational Park recommendedayellowlinetoaddr esstheproblemandtheEnviro nment departmenthasprovidedguidance.Thematteriswiththewester nparish authoritiestotakeforward.

9. Planningrelated issues within Park boundaries JerseyNationalParkhasbeencontactedinrelationtoanumber ofissues.These includeabirdnestingsiteonLesEcrehous,thelivestreaming ofevening concertsatvenuesinStOuen's BaybySecretSunsets,thecutt ingdownoftrees onaprivatepropertyinLeMour ierValley,andamultistages ummerconcert eventtobeheldatJerseyRaceClubinJulynextyear.Jersey NationalParkdoes nothaveauthoritytodirectlyi nstructortoinfluenceoutcome stosuchmatters, butithasrespondedandcommunicatedintheappropriatemanner toexplainits positionasanonownerofland whilstendeavouringtosteeran appropriate biodiversityandenvironmen tallyfocusedresolution.

1. Sponsorship

AttheendofQ2,JerseyNationa lParkpresentedtotheBoardo fCVCCredit PartnersEuropeanOpportunities Limited.Thisfollowedinitial correspondence earlierintheyearandacance lledboardmeetinginApril.In followup discussionsandafurthermeetin g,CVCarekeentoprovidespon sorshiptothe JerseyNationalPark.Theintent ionisforfundingtobedirect edtowards equippingtheFrancesLeSueurCentretoenableittooperatea stheintended education,informationandevent scentreforthePark,andthe longertermaimof energyselfsufficiency.Informationonequipmentandassociate dcostingstobe determinedandprovidedtoCVC.Thereafterequipmenttobepurc hased.

2. Promotional marketing campaign

InJune,discussionswereheldwi thFreedomMediatoconsidero ptionsfor JerseyNationalParktosupport VisitJersey'srediscoverhome 'staycation campaign,aimedatsupportingJe rsey'seconomy.Activitywillb eprogressed duringQ3,andwillinclude:aphotocompetitionwiththewinn ingphotosused forpostcardstobedistributed viabusinessesinthePark;and aPicnicinthe Parkcampaign.

Workonvideofootageforanew JerseyNationalParkpromotiona lvideohas commenced.Locationshavebeenpro posedandselected,whichare more orientatedtothelandratherthansea,tobetterreflectcurrentParkboundaries. Theaimwillbetoshowthemix andvarietyofterrainandland scapesofthePark whilstalsomirroringthethemes beingpromotedbyVisitJersey ofheritage, family,wellbeingandadventure.

TheJerseyNationalParkwebsite isalsotobeupdated,beingi nneedofarefresh. Theimageryandcontenthasrema inedthesameforsometime,in cludingthe currentvideofootagewhichfocusesonwaterbasedactivities.

3. Insurance

Publicliabilityinsurancewillberequiredintimeforwhenth eFrancesLeSueur centreisnextused/hiredout.Mattersareprogressingwithisl andsInsurance, whohavealreadyofferedsponsorshipfor2020of£5000.

c) Deferred Activities

1. Exhibitions and events

AnexhibitioncelebratingLibera tion75wasbeingplannedwith theCI OccupationSocietytobeheldattheFLScentre.Otherexhibiti ons,forexample,to showwildlifephotography,anda lsothehiringoftheCentreha vehadtobe deferred.Itishopedthesecanresumelaterintheyear.

2. JNP Ltd Board and membership

InvitationstoprospectiveBoard membershavebeenpostponedan dwillbesent inQ3ascoronavirusrestrictionscontinuetoease.

Summary

Despitetheconstraintsimposed bythecoronaviruslockdownand associated restrictions,workhascontinuedthroughoutQ2andJerseyNatio nalParkhas movedforwardwherepossible.Man yactivitieshadtobepostpon ed,yet promotionoftheParkanddevelopingawiderawarenessofitsexistenceand manybenefitshasbeenachieved.

JERSEY NATIONAL PARK

Q3 2020 Report of Activities ThethirdquarterstartedwithsomeeasingofCovid -19restrictionsalready havingbeenmade,butnormality'still being faraway.However,theJNPteam continuedworkingonvariousinitiativesthroughou tthe period,mostnotably takingtheopportunityofpromotingawarenessoftheJerseyNationalParktothe manymoreIslandersremaininghereoverthesummermonths.

1. Work completed

1. MarketingPromotional Activity

Followingthestaycationthemeofpr omotingtheIslandadoptedbyVisitJersey, JerseyNationalParkidentifiedtwokeyawarenessactivitiesforQ3 -ap hoto competitionand PicnicinthePark '. ThephotocompetitionwasaimedatencouragingIslanderstogetoutandenjoy thewondersofth eJerseyNationalParkandtakephotosoftheirfavourite spaces withinthePark . Therewasagoodresponse,with6competitionprizesbeing available.Theplanwastopurchase4x£50prizevouchersfrom4businesses locatedwithintheJNP,howeverallth ebusinessesverykindlydonatedthe prizes.Indeed,JerseyUncovereddoubledthevouchervalueto£100and provided2vouchersratherthanone. Thewinningphotosareincludedattheend ofthisreport. Photoshadtobetakeni ntheJerseyNationalPark andthishelped increasetheawarenessoftheParkandwhethercertainlocationsorsiteswere withinitsboundaries.Apromotionalvideowasmadespecificallytoaccompany thecompetition,andhighlightedthevarietyofoutdoorspaces toenjoy,explore andsee,particularlyduringthepandemiclockdownphases,aidingmentalhealth andwellbeing.

The PicnicinthePark campaignwasasimilarinitiativetoraiseawarenessofthe JNPandatthesametimetohelpthewellbeingoflocalsduringthelockdown period. Afurtheraimwastosupportlocal hospitality businesses,inparticular the11restaurants/cafes thatsigneduptooffer picnicmenusandapre -ordering servicewiththePicnicintheParkinmind . Similartothephotocompetition,the promotionalc ampaignwasaimedatIslanders tofrequenttheirfavouriteplaces (ornewones)intheJNP.

Socialmediachannelsandthewebsitewereusedextensivelyoverthequarter periodtopromotethecampaigns.Thenumberof socialm edia followers increasedmonthon mont h,risingto 517onTwitter,3334on facebookand1203 onInstagrambytheendofSeptember.MostareJersey-based,butthereare followersasfarawayasAustralia,USA,andCanada.Augustwasthebusiest month,duet othecompetitionandPicnicpromotions.

Therewereover11,000visitstotheJerseyNationalParkwebsiteoverthe quarter.88%werefromnewvisitorstothewebsite.Mostvolumewasseenin Augusttocoincidewiththepromotionalcampaigns.Intermso fcontent searched, 40%wereforPicnicinthePark,withthephotocompetitionbeing 11%.

SignificantawarenessoftheJerseyNationalParkhasbeenachieved.Agrowing baseoffollowers shouldenableinteresttoberetainedaswellasfacilitating furtherreachthroughfutureeventsandpromotion.

2. Publicity

TheJEP's periodic EcoJerseysupplement ,published inAugust ,focused onthe JerseyNationalParkproviding somefantasticfreepublicity. MikeStenti fordand JerryNeil eachwrotearticlesforthepu blication.Recentlyengagedpartnerships activewithinthePark intheParkwere alsofeatured.Theseincluded Nurture Ecology'sEarthKidsthathaveusedtheFLSCforthelasttwoyears,DeliaBaker (JerseySurfSchoolandBunkerYoga ), the NationalTrust forJersey ,AaronLe Couteur,the shepherdoftheManxLoaghtansheep onthenorthcoast and geologistNickyMansellofJerseyUncovered .

3. Sponsorship

Duringthethirdquarter,therewere furthertalks withMarkTuckerandother membersoftheBoardof CVC CreditPartnersEuropeanOpport unitiesLimited (CVC),basedinJersey. CVCispartofthewiderCVCgroup,aprivateequityand creditinvestmentbusinessoperatingglobally. CVC has verykindlyagree dto a substantialsponsorshiparrangementwiththeJerseyNationalParkto provide £20,000perannumfrom2020onwards.A letterofengagementwassigned betweenthetwopartiesinAugust2020. ThissubstantialfinancialsupportwillassistwiththeJNP developmentplans, ensuringfundingthat canbeearmarkedforspecificprojects.For2020,the monieswillenabletherefurbishmentoftheFrancesLeSueurCentrein preparationforactivitiesattheCentrecommencinginSpring2021.TheJNP teamishugely gratefultoCVCfortheircommittedsupport.

LocalJerseyinsurancebusiness,IslandsInsurance,kindlyoffered£5,000tothe

Jersey National Parkthisyearandthemonieswereusedtofinancethe successful PicnicintheParkcampaign.Islandshaveindi catedfurthersupportatasimilar levelfornextyear.Inaddition, thecompanywaivedthepremiumforpublic liabilityinsurancecovertakenoutforanyJNP -relatedactivityattheFrance s Le Sueur Centre. TheJNPteamisverygrateful toIslandsInsurance for their sponsorshipandsupport.

AnapplicationwassubmittedtotheChannel IslandsCo -opEcoFundtowards thecostofrestoringthepondareaandperimeterfencingattheFranceLeSueur Centre.TheworkwillexpectedtobeundertakeninNovember. Theapplication closedatewas30September2020andapplicantswillbenotifiedattheendof October.

4. Frances Le Sueur Centre

TheCentrecontinuedits partially dormantstateintoQ32020duetoCovid -19 restrictions.However,theeasingoftherest rictionsdidenablesomeJNPactivity onsite,notablyitbeinghiredoutforthreeconsecutiveweeksinAugustbyEarth Kids.Eachofthethreeseparatesummercamps,basedattheCentre,werefully subscribedandbyallaccounts,verysuccessful.PaulWa gstaffeandHarrietSafe, whoruntheevents,areverykeentousetheCentrenextyear,valuingitslocation andavailabilityofwidediversityofhabitatsandspacesincloseproximity.

OtherhirersoftheCentrewereNinaCornishandtheJerseyTree& Hedgerow Forumforameeting;andtheCrapaudHashHarriersutilizedtheverandahas theirend -of-runvenueoneweekendforteasandcoffees.DeliaBakerundertook aseriesofphotosattheCentretowardsthepublicityofyogaclasseswhichshe willrunthere,expectedlyfrommid-Novemberonwards.

TheJECundertooksomeelectricalworks.Externally,theoutsidelightsonthe verandahwerereplacedandnewmovement -sensorlightswerefittedtothe frontandleftsideofthebuilding.Additionelectricals ocketswereinstalled internallyandallthelightbulbsreplacedwithLEDequivalents.Oneofthe engineersalsoverykindlyrepairedthewiringandlightsonanold3Ddisplay panelofStOuen'sBay.Alltheworkandmaterialswereprovidedfreeofcharg e, forwhichtheJNPteamisextremelygrateful.

Abiodiversityauditof the pondarea outsidetheCentrebuildingwas undertaken,byTinaHull,aqualifiedbotanist.TheNaturalEnvironment departmentdoesnothaveanyrecordofplantspecieslistforth esite.Thiswill assistwithplanstorestoretheareainQ42020.

RedecorationoftheoutsideofthebuildingrecommencedinSeptemberbythe BacktoWorkteam.Detailsofthisandotheractivitythatisongoing,iscoveredin theWorkinProgresssecti onofthisreportbelow.

5. Partnership Working OneofthekeyelementsofJNP'smandateistoestablishanddevelop partnershipswithrelevantorganizations.DuringQ3, TheJNPteammet with JerseyHeritagerepresentativesJonCarter,LouiseDownieandM illieButel. JerseyHeritageiskeentoworkwiththeJNPandhaveofferedhelpwith resourcestowardstheareasofsignage,guidingandeducation.Helpwith manningtheFLSConceupandrunning,andtoputonexhibitionsrelatedto culturalhistoryandge ologywerealsodiscussed.Furthertalks tobeheldonthe detail.

JerseyHeritageisprogressingwithestablishingJerseyasa Geopark.Connected withthat,JerseyHeritageisdevelopingtheconceptofgeopark champion s'and JerryNeilwillbecomeoneo fthoseonbehalfoftheJerseyNationalPark.

NurtureEcology (PaulWagstaffeandHarrietSafe)arekeentodevelopthe workingrelationshipwithJerseyNationalPark.TheFLSCandthesurrounding spacesandlandscapesareperfectfortheir EarthKids a ctivitycamps.Inaddition, theydevoteadayeachyeartoCSR,andhaveofferedtospendthatdayatthe FLSCdoingwhatevertheJNPteamwouldlikethemtodo. Thiswillbefreework byateamof12peopleforaday –atremendoussupport.Theworkislikelytobe undertakeninNovemberanditwillbetohelptherestorationofthepondarea adjacenttotheFLSC.

TheNationalTrustforJerseyisanestablishedpartnerwiththeJNP.Acatchup meetingwasheldinQ3onvariousissues,including theinappr opriatepublic behaviourseenatNationalTrustsiteswithintheJNP,theIslandPlan,geopark andthefutureoftheSimonSandsite.

ThelocalbusinesseswithintheParkthatkindlydonatedprizesforthephoto competitionareallfuturepartners.Contactwitheachofthemwillbemadein duecourse.

6. St Ouen'sParking TheparkingissuescontinuedduringQ3asthesummerseasonofstaycationsaw largenumbersofvisitorstoStOuen'sBay.Ameetingof allinterestedpartieswas coordinatedbyStBreladeCentenier,AmandaWright. JimHopleyattendedon

behalfofJNP.Thematteriswiththehonorarypolicetonowresolvein conjunctionwiththedepartmentforInfrastructure.JNPwillsupportas appropriate.

7. Signage

ThesignageprojectledbytheGoJ NaturalEnvironmentdepartmentcontinuesto stall.ManyofthesignsinareaswithintheJNPareinrealneedofreplacement andupdating,howevertheJNPmustwaituntilthiscanbedoneinacoordinated manner.The SEC oastRamsarsignagegroup hasnotm etsincelockdown ,and theaspirationstoconsolidateandsimplify signagealongthesoutheastcoastis subjecttofunding.JerseyHeritagehasindicatedithastheresourcestohelpwith this,soconsequentlytheSECoastRamsarsignagegrouphasfolded its requirementsintoawiderJerseyHeritageprojecttoupdateallofitssignage.

2. Work in progress

1. Frances Le Sueur Centre InSeptember,theredecoratingoftheoutsideofthebuildingrecommencedby theBacktoWorkteam.Theworkhascontinued intoQ4andhas comprisedof woodstainingthebalustradetotherampwayandthewoodworkofthewindows anddoorsattheentranceandverandaharea.Thedeckingoftherampwayand verandah,theceilingoftheverandah,andthesidesofthebuildingareal ltobe woodstained. Quotesforanoutsidestorageshednexttothebuildinghavebeenobtained.At theendofQ3itwasagreedthat Planningconsentshouldbeinvestigated.Itwas determinedthatsuchapprovalwouldberequiredandsothatwouldbea prerequisitebeforetheshedcouldbebuiltonthesite. Replacementofthefencingaround2sidesofthepondareawasdeemed appropriateaspartofthewiderrestoration.Quoteswereobtainedandthiswork willbeundertakeninQ4.

Internally,theexisting chairswillbereplacedandnewofficedesks,chairs, computersandprinterpurchased.Costingshavebeenobtainedbutthepurchase issubjecttotheoutsideshedbeingerectedasallfurnitureandequipmentisto behousedintheshed,sothatthemainroomcanbeavailableforevents, exhibitionsandmeetingsasrequired.Newprojectorandsoundequipmenthas alsobeensourcedandaquoteobtained. Thatequipmentwillbe purchasedand installedinthemainroominQ42020.

InitialdiscussionswiththeCEO oftheJECwereheldinQ3regardingthe possibilityofmakingtheCentreacarbonneutralsite.Furtherdiscussionand meetingswiththeJEChavebeenheldintoQ4,specificallyforanenergy/carbon auditofthesitetobeundertakenasthefirststage. Costsforreplacementand/or energyefficientmaterials,installationofrenewableenergysolutions,etc.,and thesponsorshipthereofwithotherpartnerswillbeinvestigatedandprogressed goingforward.

2. JNP Board and Treasurer

Discussionswith representativesofkeyorganizationshavecontinuedinQ3,with manybeingofferedverballyaseatontheJNPgovernanceandadvisoryBoard. Formallette rswillbeissuedinQ4followedby aBoardmeeting ofthenewwider Boardmembership.Termsofreferencef ornewBoardmemberswillbedrawn uptoprovideanunderstandingofexpectationsoftimeandresource

commitment.

3. Island Plan – JNP boundaries UndertheGovernmentofJersey'sproposedBridgingIslandPlan,amongstother itemstobeincludedisarev iewoftheboundariesoftheJerseyNationalPark. TheproposedchangeswillseelargeincreasestotheParkinmanyareas,both terrestriallyandbeyondtheforeshore.Allb eaches andforeshorebelowthehigh watermark wouldbeincluded ,thisapplyingto theoffshorereefstoo. TheJNP teamhasbeeninvolvedininitialmeetingsandworkshopsovertheexact boundarylocations.IfapprovedbyGovernment andtheAssembly ,theParkwill increaseinsizeandtheboundariessimplifiedtoeveryone'sbetter understanding.Itwillalsobeunique,becomingtheonlynationalpark comprisingamarineparkinadditiontoitsterrestriallocation.
4. Farmingand biodiversity in the JNP

Followingan initialapproachinMay 2020 to JohnVautier , GoJ Agricultureand BusinessAdvisor, furthercorrespondencecommencedinSeptember.Thisledto ameetingbetweentheJNPteamandJohnVautierin early October.John'srole haschanged to AssistantDirector,Economyandisnowaprimarycontactwithin GovernmentfortheJerseyN ationalPark.

JohnisverysupportiveoftheJerseyNationalparkandrecognizesthelevelof farmedlandwithinitsboundaries.Hefurtheracknowledgedthattheproposals intheBridgingIslandPlan toredrawthebou ndarieswould extendthescopeof farminglandintheParkevenfurther. Consequently,theParkisanimportant partofthecurrentRuralEconomyStrategyandthenextonefrom2022. There wasagreementthatpromotionofthelinksbetweenfarmingandtheParkshould beundertakenandsomethin gthatcouldbeprogressedoverthewinterof 2020/2021.

Theimpactsoffarmingpractices,bothpositivelyandnegatively,onbiodiversity, inparticularwherefarmedfieldsborderwithorareclosetotheJerseyNation al Park,needstobebetterundersto od. Therearegoodnewsstoriesbutmore needstobedone.Educationandawarenesstothegeneralpubliccanhelpboth thefarmingcommunityaswellasParkfriendsandsupportersofthenatural environment.

5. Signage

AttheFrancesLeSueurCentre,the intentionistoproceedwithanew interpretationsigntoprovidevisitorswithinformationonthehistoryofthesite andbuilding.Thiswouldbesitedoutsidethebuilding.AttheentrancetoLa MielledeMorvilletrackleadingtotheCentre,turningof ftheFiveMileRoad,the signfortheFrancesLeSueurCentreneedschanging.TheJerseyNationalPark needstobeaddedtotheexistingsigntoreflectthefactthatitistheJNP headquarters.Investigationshavebeenmadeandbothsignswillbeprogres sed inQ42020.

C) Work Deferred

Exhibitionsandevents continuedtobeheldinabeyanceduetoCovid -19 restrictions.Whilstgatheringsofamaximumof20peoplearepermissible,they requirestrictcontrolandtheJNPteamdecideditwasappropriateto cancelall plansfortheforeseeable.

Summary Activityhasprogressedinmanyareastowardstheobjectivesfortheyear, despitetheslowdowncausedbythecovid -19restrictions.Furthermore,the pandemichasprovidedtheopportunitytoincreaseawarenes softhePark amongthelocalpopulation. SecuringtheprivatesponsorshipfromCVCwillbringsomeguaranteedfinancial supportforthenextfiveyears.IndicationsarethatGovernmentfundingfor JerseyNationalParkisincludedintheGovernmentPlan2 021-23,but thisis subjecttoStatesAssemblydebateandapprovalinDecember2020.

Jersey National Park Business Plan 2021

1. Context and Purposes NationalParksworldwidearespecialplaces.Theyprotectvitallandscapes,wildlife habitatsandculturalheritage.Theyprovidefocusforrecreati onandtourismandare importantplaceswherepeopleliveandwork.

TheJerseyNationalParkisnodifferent;thereare 3 Key Purposesasitwas designated:

1. Theconservationandenhancementofthenaturalbeauty,wildlif eandcultural heritageoftheJerseyNationalPark
2. Topromoteopportunitiesforthe understandingandenjoymentof thespecial qualitiesoftheJerseyNationalParkbythepublic.
3. TocultivatetheeconomicbenefitstoJerseyofhavingtheJers eyNationalPark

1. Vision

Expandingtheabove3KeyPurposescreatesaperpetualvisionf ortheJerseyNational Park:

"Abeautifulandvariedlandscapewherethereisavibrantand harmoniousrelationship betweenpeopleandnat ureHistoricbuildingsandarchaeologica llandscapesare conservedandthereisengaging interpretationanduptodatet echnologythathelps visitorsandislandersappreciat eandunderstandthePark'sspe cialqualities.Withinthe Park,peopleofallagesandabi litiesareabletoenjoyoutdoo ractivitiesandquiet tranquillity.Localbusinessand farmersthriveandanynewdev elopmentis sympatheticinscaleandstyle.

TheParkwillenhancethequalit yoflifeforall,drawinward investmentandsupport prosperityandlongtermsustainability"

2. Benefits

TheareasofJerseyanditsoffs horereefsdesignatedascompri singtheJerseyNational Park,providemanybenefitsforbiodiversityandsocietyacross itsbreadthandscope.

JerseyNationalPark–respectitandwhatitrepresents,nowa ndforthefuture

ThesebenefitsalsocontributetowardstheGovernmentofJersey 'sCommonStrategic Policypriorities(CSP)pleaserefertopoint7ofsection2 .2Aims2021below:

1. Natural Environment (landscape, biodiversity and water)

1. Increasedquantity,qualityand connectivityofhabitatsthate nhance Jersey'suniqueness CSP5
2. IncreasedopportunitiestomarketJerseyastheplacetoseeex ceptional landscapes CSP3

2. Built Environment

a) EnsuresthatthedesignatedobjectivesoftheJerseyNationalP arkare protectedthroughapplicationof planningpolicyandlegislatio n,thereby furtherprotectingthatwhichmakesJerseyspecial CSP5

3. Historic Environment (archaeology, history and historic landscape)

1. Longtermprotectionofthehistoricenvironment,includingsit esof internationalimportance CSP5

2. Increasedunderstandingofthevalueofthehistoricenvironmen tandits importancetotheculturalidentityoftheIsland CSP5

4. Recreation and Access

1. increaseinrecreationalandaccessresources,especiallythose thatoffer sustainabilitybenefitswithin theJerseyNationalPark CSP2
2. anunderstandingthatboththeresidentpopulationandvisitors require accesstoopenspacesinwhichtheycanpartakeinactivitiesc onducive

tomaintaininggoodhealthande nhancingpersonalenjoymentand

wellbeing CSP2

5. Fostering Understanding

1. Throughinterpretation,informationandeducation,thepurposes and benefitsoftheJerseyNationalParkcanbedisseminated,raising

awarenessandrespectforthena turalhabitatsandbiodiversity within

thePark CSP5

2. Providingopportunitiestohelpwithhabitatconservationand maintenance,andtoundertakeci tizenscienceactivitiesandou tdoor educationforschoolsandhigher educationandcommunitygroups CSP5
3. UtilisationofITtechnologysol utions,aswellasmoretraditi onalforms ofcommunicationmaterial,toli nkvisitorstotheplacesofin terestand

biodiversitywithintheJerseyNationalPark CSP5

6. Business and Tourism

1. increasedknowledgeoftheexistenceoftheJerseyNational Park,where itisandwhatitsobjectivesare,offeringahugepotentialto increase visitornumbers.ThistobeachievedbyworkingdirectlywithV isit Jerseyalongwithotherstakehol derswithdirectinterestsint heJersey NationalPark CSP3
2. Bothhelpingtogrowestablishedanddevelopingnewinnovati ve businesses,operatingfullyorpartiallyunderaJerseyNationalPark brandandlogo,byassociationwiththeParkanditskeypurpos es. CSP3

7. Rural Economy

a) Opportunitiestobetterunderstandandrecognisetheroleofsu stainable agricultureandhorticulturewithintheJerseyNationalParkan d therefore,alsothroughouttheI sland,therebypromotingtheex ceptional CSP3 qualityofproducetolocalsandvisitorsalike CSP5 b) Itpromotesthemanyfacetsand valuesofthisindustrytothe Island botheconomicallyandculturally.TheJerseycow,anIslandicon,grazing CSP3

pasturesandmeadowsisaprimeexample CSP5

8. Community Wellbeing

a) Offersopportunitiestoincrease awarenessofthemanyqualitie softhe JerseyNationalParkthroughcommunityengagementandbydoing so,

instillingagreatersense ofprideandplace CSP2 b) Openlandscapeprovidesexcellenthealthbenefitsandopportuni tiesfor toplevelsportingevents.Ital soengendersenvironmentalresp ectand CSP2

appreciationofJersey's outstandingcoastline. CSP5

c) Improvedcoordinatedimplementa tionofactiviti esacrossstake holder groups,fromenvironmentalenhancementprogrammesthroughto CSP3 managementoftourismrelatedeventsinconjunctionwithEvents Jersey CSP5

2. Aims and Objectives

Overtheforthcomingperiod2021 24,therewillbethefollowin gaimsandobjectives

1. Aims 202124

1. EstablishJerseyNationalPark'splaceinthecommunity
2. CementJerseyNationalPark'smainpartnershipsthroughworking onshared initiatives
3. FurthergrowJerseyNationalPark'sprofileandenhanceitsrol easaprotectorof Jersey'snaturalcapitalinco njunctionwithitspartners
4. Undertakejointmarketingcampai gnswithVisitJerseyandcontr ibutetoJersey PLC'sbroadtourismoffering
5. OrganiseeducationaleventsforIslandersofallages
6. Obtaincharitabledonationstof urthertheworkofJerseyNatio nalPark
7. Contributetowardsdeliveryoft hefollowingGovernmentofJers ey'sCommon StrategicPriorities:

a)createasustainable,vibrant economyandskilledlocalwork forceforthe future(CSP3)–Wewillsupport andstrengthenourtourismindu stry(CSP3.1.7) Byenhancingourinternationalp rofileandpromotingourIsland identity(CSP 3.3)

b)protectandvalueourenviron ment(CSP5)–Byprotectingthe natural environmentthroughconservation,protection,sustainableresou rceuseand demandmanagement(CSP5.2) c)ImproveIslanders'wellbeingandmentalandphysicalhealth (CSP2)–By supportingIslanderstolivehea lthier,active,longerlives(C SP2.1) d)Improveandpromoteaccessto opengreenspacebyimplementi ngtheaccess strategy(CSP5.2.4)

e)Byembracingenvironmentalin novationandambition(CSP5.1)

8. Contributetowardsdeliveryoft heGovernmentofJersey'sFutur eJersey2017 2037visionaround3statedthem esofCommunity,Environmentan dEconomy. Specifically,thefollowi ngvisionoutcomes:

a)Naturalenvironment

b)Builtandhistoricenvironment

c)Healthandwellbeing

d)Sustainableresources

2. Objectives

1. Short Term Objectives (2021)

Achievable with existing resources (2021 committed Government funding) and within JNP's control

1 Buildanddeveloprelationsh ipswithkeystakeholdersofth eJersey

NationalParkthroughBoardmembershiporganisations,local

businesseswithinthePark,Gove rnmentofJerseyministers&of ficers,

parishauthoritiesandexistingcontacts CSP3 2 Deliverthe2021MarketingPlan(pleaseseebelow)

3 CompletetherefurbishmentoftheFrancesLeSueurcentrecom menced

in2020 CSP3 4 Establishaccountingsystemandbookkeepingrecordsfortheinc reasing

JerseyNationalPa rkactivities

5 Recruitprobonosecretarials upportandadhoclegalassista nce CSP3 6 OpentheFrancesLeSueurcent reastheheadquartersofJerse yNational

Parkandasaninformation,educationandeventscentre.Establ ish

operatingterms,openinghours, theprovisionofinformationan dthe

holdingofeducationalevents.D eterminethescopeofinformati on,

educationandeventsactivityinconjunctionwithawarenessand

promotionalcampai gns. CSP5 7 Reviewtheauthorityandpowers oftheJerseyNationalParkand its

obligations,eg,becomingastat utoryconsulteeforplanningap plications

withinParkboundaries.

8 RepresenttheinterestsoftheJerseyNationalParkincontri butingto consultationsandupdatestoGov ernmentofJerseyStrategiesan d policiesincluding:IslandPlan ,RuralEconomyStrategy,Susta inable TransportPolicy,CarbonNeutral ityEnergyPolicy,Countryside Access

Strategy. CSP5 9 InrespectoftheBridgingIslandPlan,supporttheincrease in boundariesofJerseyNationalParktoincludemarineforeshore and

RAMSARsites CSP5

10 Establishcleaningandmaintenan cecontractsfortheinsidespa cesand

theoutsidewindowsoftheFLSC andtheadjacentpondhabitata rea.

11 UpdatesignagefortheFLSCto addJerseyNationalPark

Aspirational

1 DevelopthenorthareaoftheFrancesLeSueurCentresitein toan

outdooreducationalspaceandestablishnewfencingforthatar eaand alsotheeasternboundaryofthesite.

2 ObtainsoleoccupancyoftheFrancesLeSueurCentrebybecom ingthe

onlylicenseeofthebuilding(apartfromtherearstoreroomus edbythe BacktoWorkteam).

3 InconjunctionwithJerseyEle ctricityCompany,establishpla nstoinstall

energyefficientandrenewableenergysolutionsattheFrances LeSueur

Centre.Seekcorporatepartnership(s)toassistfinanciallywit h

implementationandinstallation. CSP3 4 InconjunctionwiththeGoJNaturalEnvironmentTeam,identif y

biodiversityhabitatsandassoci atedmaintenanceprogrammeatL a

MielledeMorville. CSP5 5 Exploreopportunitiesforcorporatesponsorship,charitablea nd

philanthropicdonations,andvol unteeropportunities,identifyi ng

specificprojects,events,habit atmaintenanceandtheassociat ed

benefits,togetherwithsettingoutacceptablecriteriaforass ociation CSP2

withJerseyNationalPark CSP5 6 InvestigateopportunitiesfortheJerseyNationalParktoassis ttheRural

EconomyStrategyformutualecon omicandawarenessbenefit CSP 3 7 DeveloptherelationshipwithNationalParksUK,throughexisting CSP3

associatemembership CSP5

2. Medium Term Objectives (20222024)

1 Continuousdevelopmentofstak eholderrelationshipsforthe

achievementofthe3KeyPurposesoftheJerseyNationalPark. To

include,butnotlimitedto,VisitJersey,localbusinesseswit hinthePark,

JerseyBusiness,JerseyProduct PromotionLtd,LocateJersey,D igital

Jersey,JerseySport,JerseyFinance,NationalTrust,Durrell, National

ParksUK,RJA&HS,FarmersUnion, JerseyHeritage,Parishesand CSP3

RAMSARmana gement CSP5 2 Undertakestrategicmarketingin itiativeswithVisitJerseyand Freedom CSP3

Mediafocussin goneachofthethemesof: CSP5

i)Naturalhabitat/biodiversity/wildlife

ii)Wellbeing(openspace,peace,reflection,recuperation,at onewith

nature)

iii)Culturalheritageandgeology

iv)Ruraleconomy

v)Recreationandsport

3 Undertakevariouseventsatth eFrancesLeSueurCentreandt hewider

Parkareas,coveringeducation,biodiversity,habitat/landscape

enhancement,culturalheritage,geology,climatechange,citize nscience, CSP2

etc CSP5 4 Developlinkswiththerurale conomyandfarming.Helpraise

awarenessofagricultureandhorticulturewithintheJerseyNat ional

Parkandgenerallytheimportanc eoftheruraleconomytoJerse y.To

developmorecountrysidepathwaysaccessacrossfarminglandwi thin CSP3

theJerseyNationalPark CSP5

5 ContinuerepresentingtheJersey NationalParkinpublicconsul tations

ofupdatestothekeyGovernment ofJerseyStrategiesandPoliciesas

detailedintheshorttermobjectives CSP5 6 Developcorporatesponsorshipandvolunteering,charitableand

philanthropicdonations

7 FrancesLeSueurCentretobesi gnificantlyenergyselfsuffici entanda

modelexampleofsustainabilit yanduseofrenewableenergy

technologywithintheNationalPark CSP3 8 CreateanadditionaltoiletattheFrancesLeSueurCentrein orderto

establishseparatemaleandfemaletoiletfacilities,tocaterfornumbers

ofvisitorsregularlyattendingthepremisesforeducationalev ents,

training,wellbeingclasses,exhibitions,etc.

9 Findalongtermsolutionfor thepotholesinthehogginroa dwaytothe

FLSCfromthemainroad.SeekJN Pbudgetorsecureagreementfo rGoJ tocarryouttheworks.

10 Softlaunchof"FriendsofJe rseyNationalPark"membership proud

supportersofaJNP,eg,clubs, associations,businesses,indiv iduals

3. Marketing Plan

1. Short Term (2021)

• Createanddeliver3xJerseyNa tionalParkawarenesscampaigns topromoteits treasuredlandscapes,naturalenvironmentaldiversity,andculturalheritage

1. AWalkinthePark2021walkingweek/month
2. PicnicinthePark
3. Themetobedetermined

• Produce4xseasonthemedpromot ionalfilmsforwebsiteandeve nts.Needto portrayrichnessofnaturaland historicalenvironments,farmin g,recreationand wellbeing
• PromotionandawarenessofJerse yNationalParkvialocalbusin esseswithinthe Parkutilisingtheirpremises(e .g.,internalwalls,menus),we bsitesand literature,andproducts(e.g., linktoGenuineJerseysuchas grown/madeinthe JerseyNationalPark)
• PromotetheFrancesLeSueurCentreastheHeartofthePark' andasan Information,Education andEventscentre
• Identifyrelevantcommemoratived ates,eg,WorldEnvironmentDa y,andevents inthelocalcalendarthattake placewithintheJerseyNationa lPark.Usethese asopportunitiestocreateaware nessandimportanceoftheJers eyNationalPark overtheyear
• Reviewinterpretationsignagewi thinthePark.Thistobedone inconjunction withthedevelopingAccessStrate gybyGoJNaturalEnvironment dept
• Identifythescopeofinformatio n,educationandeventstobeh eldatFLScentre orwithintheJerseyNationalPark

Considerinformationformats, ie,paperleaflets,information boards,IT solutions,eg,,interactionboar dsandexhibits,outdooreducat ion,etc Partnerorganisationstoworkwith

Topicsandissues,eg,Revise dwiderJerseyNationalParkbo undaries(subject toBridgingIslandPlanapproval),habitatsbiodiversity,geolo gy,climatechange, carbonneutrality

• MobileJNPapptobedeveloped (research,designandbuild)

2. Medium Term (20222024)

• Providedigitalsolutionsforth eprovisionofJerseyNational Parkinformation andeducationalmaterial,eg,mo bileapps,interactiveexhibits ,digital informationboardsaroundtheParkcovering wildlife/habitats/biodiversity/geology/access,geocaching,etc
• TargetmarketingofJerseyNationalParktoenvironmentalinter estgroupsinUK andEurope
• Promotioncampaignofpathwaysw ithinJerseyNationalPark,wor kingwiththe CountrysideAccessForumandGove rnmentofJerseyNaturalEnvir onment Team
• Undertakefocussedpromotionalca mpaignsandinitiativesaround eachofthe followingmarketingthemes:

Naturalhabitat/wildlife Wellbeing(openspace,peace,reflection,recuperation,atonewithnature) Recreation/Sport

Culturalheritageandgeology

Ruraleconomy/farming

• PossiblelaunchofaFriendsofthePark"scheme

4. Key Performance Indicators for 2021

• 10%increaseinnumberofuniquevisitorstothewebsiteand10 %growthin socialmediafollowerscomparedto2020
• Basedonend2020survey,10%increaseinawarenessofJerseyNationalPark byendof2021
• 8educationaland/orenvironment alrelatedeventsheldatFranc esLeSueur Centre

• Corporatesponsorshipobtainede itherfinanciallyorinkind(h oursspent) towardsenvironmentalprojectsw ithinJerseyNationalPark(eth osisnotto detractsponsorshipfromthelik esofJerseyHeritage/National Trust,etcalready inthePark)
• 4volunteerbasedactivitiesundertakeninthePark
• FrancesLeSueurCentreoperatio nalandopentothepublicasJ erseyNational Parkheadquartersandinformation,educationandeventscentre
• 3majormarketingcampaignspr omotingJerseyNationalPark
• Positivecontributiontogovernmentstrategiesandpoliciesrel evanttoJersey NationalPark,e.g.IslandPlan

Jersey National Park – respect it and what it represents, now and for the future V.1

Jersey National Park Business Plan 2020

1. Context and Purposes NationalParksworldwidearespecialplaces.Theyprotectvitallandscapes,wildlife habitatsandculturalheritage.Theyprovidefocusforrecreati onandtourismandare importantplaceswherepeopleliveandwork.

TheJerseyNationalParkisnodifferent;thereare 3 Key Purposesasitwas designated:

1. Theconservationandenhancementofthenaturalbeauty,wildlif eandcultural heritageoftheJerseyNationalPark
2. Topromoteopportunitiesforthe understandingandenjoymentof thespecial qualitiesoftheJerseyNationalParkbythepublic.
3. TocultivatetheeconomicbenefitstoJerseyofhavingtheJers eyNationalPark

1. Vision

Expandingtheabove3KeyPurposescreatesaperpetualvisionf ortheJerseyNational Park:

"Abeautifulandvariedlandscapewherethereisavibrantand harmoniousrelationship betweenpeopleandnat ureHistoricbuildingsandarchaeologica llandscapesare conservedandthereisengaging interpretationanduptodatet echnologythathelps visitorsandislandersappreciat eandunderstandthePark'sspe cialqualities.Withinthe Park,peopleofallagesandabi litiesareabletoenjoyoutdoo ractivitiesandquiet tranquillity.Localbusinessand farmersthriveandanynewdev elopmentis sympatheticinscaleandstyle.

TheParkwillenhancethequalit yoflifeforall,drawinward investmentandsupport prosperityandlongtermsustainability"

2. Benefits

TheareasofJerseyanditsoffs horereefsdesignatedascompri singtheJerseyNational Park,providemanybenefitsforbiodiversityandsocietyacross itsbreadthandscope.

JerseyNationalPark–respectitandwhatitrepresents,nowa ndforthefuture

ThesebenefitsalsocontributetowardstheGovernmentofJersey 'sCommonStrategic Policypriorities(CSP)pleaserefertopoint7ofsection2 .2Aims2020below:

1. Natural Environment (landscape, biodiversity and water)

1. Increasedquantity,qualityandconnectivityofhabitatsthate nhance Jersey'suniqueness CSP5
2. IncreasedopportunitiestomarketJerseyastheplacetoseeex ceptional landscapes CSP3

2. Built Environment

a) EnsuresthatthedesignatedobjectivesoftheJerseyNationalP arkare protectedthroughapplicationofplanningpolicyandlegislatio n,thereby furtherprotectingthatwhichmakesJerseyspecial CSP5

3. Historic Environment (archaeology, history and historic landscape)

1. Longtermprotectionofthehist oricenvironment,includingsit esof internationalimportance CSP5

2. Increasedunderstandingofthevalueofthehistoricenvironmen tandits importancetotheculturalidentityoftheIsland CSP5

4. Recreation and Access

1. increaseinrecreationalandaccessresources,especiallythose thatoffer sustainabilitybenefitswithin theJerseyNationalPark CSP2
2. anunderstandingthatbothther esidentpopulationandvisitors require accesstoopenspacesinwhicht heycanpartakeinactivitiesc onducive

tomaintaininggoodhealthanden hancingpersonalenjoymentand

wellbeing CSP2

5. Fostering Understanding

1. Throughinterpretation,informat ionandeducation,thepurposes and

benefitsoftheJerseyNational Parkcanbedisseminated,raisi ng awarenessandrespectforthena turalhabitatsandbiodiversity within

thePark CSP5

2. Providingopportunitiestohelp withhabitatconservationand maintenance,andtoundertakeci tizenscienceactivitiesandou tdoor educationforschoolsandhigher educationandcommunitygroups CSP5
3. UtilisationofITtechnologysolutions,aswellasmoretraditi onalforms ofcommunicationmaterial,toli nkvisitorstotheplacesofin terestand

biodiversitywithintheJerseyNationalPark CSP5

6. Business and Tourism

1. increasedknowledgeoftheexistenceoftheJerseyNational Park,where itisandwhatitsobjectivesar e,offeringahugepotentialto increase visitornumbers.ThistobeachievedbyworkingdirectlywithV isit Jerseyalongwithotherstakeholderswithdirectinterestsint heJersey NationalPark CSP3
2. Bothhelpingtogrowestablishedanddevelopingnewinnovati ve businesses,operatingfullyorpartiallyunderaJerseyNationa lPark brandandlogo,byassociationwiththeParkanditskeypurpos es. CSP3

7. Rural Economy

a) Opportunitiestobetterundersta ndandrecognisetheroleofsu stainable agricultureandhorticulturewithintheJerseyNationalParkan d therefore,alsothroughouttheI sland,therebypromotingtheex ceptional CSP3 qualityofproducetolocalsandvisitorsalike CSP5 b) Itpromotesthemanyfacetsandvaluesofthisindustrytothe Island botheconomicallyandculturally. TheJerseycow,anIslandico n,grazing CSP3

pasturesandmeadowsisaprimeexample CSP5

8. Community Wellbeing

a) Offersopportunitiestoincreaseawarenessofthemanyqualitiesofthe JerseyNationalParkthroughcommunityengagementandbydoing so,

instillingagreatersenseofprideandplace CSP2 b) Openlandscapeprovidesexcellen thealthbenefitsandopportuni tiesfor toplevelsportingevents.Ital soengendersenvironmentalresp ectand CSP2

appreciationofJersey'soutstandingcoastline. CSP5

c) Improvedcoordinatedimplementa tionofactivitiesacrossstake holder groups,fromenvironmentalenhancementprogrammesthroughto CSP3 managementoftourismrelatedev entsinconjunctionwithEvents Jersey CSP5

2. Aims and Objectives

1. Business Plan 2016

ThepreviousBusinessPlan,da tedApril2016,identifiedshort termandmediumterm aimsandobjectives.Iffollowedaperiodofactivityduring20 14and2015todevelop theJerseyNationalParkbeyond aconceptandaplanningdesignationcreatedinthe IslandPlan2011–tostarttobringittolife.

Theshorttermaimsandobjectiv esinthe2016BusinessPlanha vebeenachieved,most notablytheestablishingofaJerseyNationalParkbrandimage, logoandwebbased presence.Thegovernancestructurehasbeencreatedintheform ofacompanylimited byguarantee,withtwodirectors ,bothbeingmembersoftheInt erimWorkingGroup setuptoprogresstheoriginalmanagementplanandactionplan fortheJerseyNational Park.ExpandingthegoverningBo ardandmembersofJerseyNatio nalParkLimitedwill formpartoftheobjectivesfor 2020[subjecttofundingfromG overnmentPlan2020 23].

Themediumtermcovered2016to 2020,sothisnew2020Business Planoverlapsand takesforwardthethemesofthe previousaimsandobjectives.C learprogresshasbeen made,butlimitedbyfundingandresource.Onlytwooftheorig inalInterimWorking GroupmembershaveremainedinvolvedwiththeJerseyNationalP ark,whereasthe 2016BusinessPlanwaswrittenonthebasisofparticipationby thefullIWGteam. However,theremainingtwohave madesubstantialeffortsovert heperiodtomove forwardwiththemediumtermaimsandspecificallytomaintain awarenessand promotionoftheJerseyNationalPark.Despitetheseachievemen tsthusfar,theaction planhasbeenstallingoverallduetolackofresource.

Overtheforthcomingperiod2020 23,therewillbethefollowin gaimsandobjectives

2. Aims 202023

1. EstablishJerseyNationalPark'splaceinthecommunity
2. CementJerseyNationalPark'smainpartnershipsthroughworking onshared initiatives
3. FurthergrowJerseyNationalPark'sprofileandenhanceitsrol easaprotectorof Jersey'snaturalcapitalinco njunctionwithitspartners
4. Undertakejointmarketingcampai gnswithVisitJerseyandcontr ibutetoJersey PLC'sbroadtourismoffering
5. OrganiseeducationaleventsforIslandersofallages
6. Obtaincharitabledonationstof urthertheworkofJerseyNatio nalPark
7. Contributetowardsdeliveryoft hefollowingGovernmentofJers ey'sCommon StrategicPriorities:

a)createasustainable,vibrant economyandskilledlocalwork forceforthe future(CSP3)–Wewillsupport andstrengthenourtourismindu stry(CSP3.1.7) Byenhancingourinternationalp rofileandpromotingourIsland identity(CSP 3.3)

b)protectandvalueourenviron ment(CSP5)–Byprotectingthe natural environmentthroughconservation,protection,sustainableresou rceuseand demandmanagement(CSP5.2) c)ImproveIslanders'wellbeingandmentalandphysicalhealth (CSP2)–By supportingIslanderstolivehea lthier,active,longerlives(C SP2.1) d)Improveandpromoteaccessto opengreenspacebyimplementi ngtheaccess strategy(CSP5.2.4)

e)Byembracingenvironmentalin novationandambition(CSP5.1)

8. Contributetowardsdeliveryoft heGovernmentofJersey'sFutur eJersey2017 2037visionaround3statedthem esofCommunity,Environmentan dEconomy. Specifically,thefollowi ngvisionoutcomes:

a)Naturalenvironment

b)Builtandhistoricenvironment

c)Healthandwellbeing

d)Sustainableresources

3. Objectives

1. Short Term Objectives (2020)

Achievable with existing resources (2020 committed Government funding) and within JNP's control

1 EstablishtheJerseyNationalParkgovernanceBoardandmembers hip,

creatingassociatedtermsofreference CSP3 2 RecruitParkofficer,secretaria landtreasurersupport,andad hoclegal

assistance(probonobasis) CSP3 3 Buildrelationshipswithkeysta keholdersoftheJerseyNationa lPark

throughBoardmembershiporganisations,Parishconnetables,

GovernmentofJerseyministers&officersandexistingcontacts CSP3 4 DeveloptherelationshipwithNationalParksUK,throughexisting CSP3

associatemembership CSP5 5 OverseetherefurbishmentoftheFrancisLeSueurcentre CSP3

6 Establishaccountingsystemand bookkeepingrecordsfortheinc reasing

JerseyNationalParkactivities

7 OpentheFrancisLeSueurcent reastheheadquartersofJerse yNational

Parkandasaninformation,educationandeventscentre.Establ ish

operatingterms,openinghours,insurance,theprovisionofinf ormation

andtheholdingofeducationale vents.Determinethescopeof

information,educationandevent sactivityinconjunctionwith

awarenessandpromotionalcampai gn. CSP5 8 RepresenttheinterestsoftheJerseyNationalParkincontribu tingto

consultationsandupdatestoGovernmentofJerseyStrategiesan d

policiesincluding:IslandPlan ,LandscapeCharacterisationRe view,

RuralEconomyStrategy,Sustaina bleTransportPolicy,Carbon

NeutralityEnergyPolicy,CountrysideAccessStrategy. CSP5

9 Softlaunchof"FriendsofJerseyNationalPark"membershipp roud

supportersofaJNP,eg,clubs,associations,businesses,indiv iduals

Aspirational

1 InrespectoftheIslandPlan,pushforincreaseinboundaries ofJersey

NationalParktoincludemarineforeshoreandRAMSARsites CSP5

2 Developandimplementanewawar enessandpromotionalcampaign of

JerseyNationalParkinconjunct ionwithVisitJerseysupported by CSP3

FreedomMedia CSP5 3 ThroughBoardmembershiporganisationsandtheGovernmentof

JerseyNaturalEnvironmentTeam,establishbiodiversityandhab itats

withintheParkandmaintenanceneeds CSP5

4 Exploreopportunitiesforcorporatesponsorship,charitablea nd

philanthropicdonations,andvolunteeropportunities,identifying

specificprojects,events,habitatmaintenanceandtheassociat ed

benefits,togetherwithsettingoutacceptablecriteriaforass ociation CSP2

withJerseyNationalPark CSP5 5 Investigateandestablishplanstoinstallsustainable/renewabl eenergy

solutionsattheFrancisLeSueurcentre CSP3

6 InvestigateopportunitiesfortheJerseyNationalParktoassis ttheRural

EconomyStrategyformutualecon omicandawarenessbenefit CSP 3

2. Medium Term Objectives (20212023)

1 Continuousdevelopmentofstakeholderrelationshipsforthe

achievementofthe3KeyPurpose softheJerseyNationalPark. To include,butnotlimitedto,VisitJersey,JerseyBusiness,Jer seyProduct PromotionLtd,LocateJersey,Di gitalJersey,JerseySport,Jer seyFinance, NationalTrust,Durrell,National ParksUK,RJA&HS,FarmersUni on, CSP3 JerseyHeritage,ParishesandRAMSARmanagement CSP5

2 Undertakestrategicmarketingin itiativeswithVisitJerseyand Freedom CSP3

Mediafocussin goneachofthethemesof: CSP5 i)Naturalhabitat/biodiversity/wildlife ii)Wellbeing(openspace,peace,reflection,recuperation,at onewith

nature)

iii)Culturalherita ge

iv)Ruraleconomy

v)Recreationandsport

3 Undertakevariouseventsatthe FrancisLeSueurcentreandthe wider

Parkareas,coveringeducation,artandcraft,citizenscience, biodiversity CSP2

andhabitat/landscapeenhancement,climatechan ge,etc CSP5 4 Developlinkswiththeruraleco nomyandfarming.Helpraiseaw areness

ofagricultureandhorticulturewithintheJerseyNationalPark and

generallytheimportanceoftheruraleconomytoJersey.Todev elop

morecountrysidepathwaysaccessacrossfarminglandwithinthe Jersey CSP3

NationalPark CSP5 5 ContinuerepresentingtheJersey NationalParkinpublicconsul tations

ofupdatestothekeyGovernmentofJerseyStrategiesandPolic iesas

detailedintheshorttermobjectives CSP5

6 Developcorporatesponsorshipandvolunteering,charitableand

philanthropicdonations

7 DevelopmentoftheFriendsoftheParkscheme,includingpromot ion,

benefits,updates,etc

8 FrancisLeSueurCentretobesignificantlyenergyselfsuffici entanda

modelexampleofsustainabilityanduseofrenewableenergytec hnology withintheNationalPark CSP3

3. Marketing Plan

1. Short Term (2020)

CreateanddeliveranewJerseyNationalParkawarenesscampaig ntopromote itstreasuredlandscapes,naturalenvironmentaldiversity,and culturalheritage

Incorporaterelevantstatistics fromtheKeyInformationabout theCoastal Nationalpark'document

Determinetargetstakeholdergro ups–businesses,associations, charities, NGO's,schools,visitors

Producemodifiedpromotionalfilms–currentversionstoofocus sedonbeach andwatersports.Needstoportr ayrichnessofnaturalandhist orical environments,farming,recreationandwellbeing

Identifyeventsinthelocalcal endarthattakeplacewithinth eJerseyNational Parkanduseopportunitytocrea teawarenessandimportanceof theJersey NationalPark

ConsidersignagewithintheJers eyNationalParkto"signpost" tovisitorsthat theyareentering/areinthedes ignatedJerseyNationalPark.T histobedonein conjunctionwiththedevelopingislandAccessStrategy

Liberation75anniversarycelebr ations–thelargenumberofGe rman occupationsiteswithintheJerseyNationalParkisagoodawar enesspromotion opportunity,combiningthewayIslanderscopedduringtheoccup ationrelying ontheJerseynaturalandfarmin genvironmentandresourceswit hinthePark's boundaries

Identifythescopeofinformatio n,educationandeventstobeh eld

atFLScentreorwithinth eJerseyNationalPark

Considerinformationformats, ie,paperleaflets,information boards,IT solutions,eg,JNPmobileapp,i nteractionboardsandexhibits, etc Organisationstoreachouttoandworkwith Topicsandissues,eg,JerseyNationalParkstatistics,habi tats biodiversity,climatechange,ca rbonneutrality,preservationa ndrespect forJerseyNationalPark

• Followingcompletionofitsrefur bishment,promotetheFrancis LeSueurCentre astheHeartofthePark'anda sanInformation,Educationand Eventscentre
• Reviewproductliteratureandopportunitiesfordigitaldeliver yofinformation andeducationmaterialtobeproducedinthemediumterm
• Softlaunchof"FriendsoftheJerseyNationalPark"membership scheme

2. Medium Term (20212023)

• Providedigitalsolutionsforth eprovisionofJerseyNational Parkinformation andeducationalmaterial,eg,mo bileapps,interactiveexhibits ,digital informationboardsaroundtheParkcovering wildlife/habitats/biodiversity/geology/access,geocaching,etc
• PromotionandawarenessofJerse yNationalParkvialocalbusin esseswithinthe Parkutilisingtheirwebsites,premises,literature,menus,products(linkto GenuineJerseysuchasgrown/madeintheJerseyNationalPark)
• TargetmarketingofJerseyNationalParktoenvironmentalinter estgroupsinUK andEurope
• Promotioncampaignofpathwaysw ithinJerseyNationalPark,wor kingwiththe CountrysideAccessForumandGove rnmentofJerseyNaturalEnvir onment Team

• Undertakefocussedpromotionalca mpaignsandinitiativesaround eachofthe followingmarketingthemes:

Naturalhabitat/wildlife Wellbeing(openspace,peace,reflection,recuperation,atonewithnature) Recreation/Sport

Culturalheritage

Ruraleconomy/farming

4. Key Performance Indicators for 2020

• 10%increaseinnumberofuniquevisitorstothewebsitecompar edto2019
• BasedonJan2020survey,20%in creaseinawarenessofJerseyN ationalParkby endoftheyear
• 8educationaland/orenvironment alrelatedeventsheldatFranc isLeSueur centre(CentreavailablefromApril2020onwards)
• Corporatesponsorshipobtainede itherfinanciallyorinkind(h oursspent) towardsenvironmentalprojectsw ithinJerseyNationalPark(eth osisnotto detractsponsorshipfromthelik esofJerseyHeritage/National Trust,etcalready inthePark)
• 4volunteerbasedactivitiesundertakeninthePark
• ConceptestablishedforaFriendsoftheParkmembershipscheme withonline donationmechanismfacilitycreatedforbothpublicandcorporatedonations
• All8keyBenefitsubjectareas (pleaserefertosection1.2)a ndkeyPark stakeholders/groupseitherrepresentedorappointedtoJerseyN ationalPark Limited
• FrancisLeSueurcentreoperatio nalandopentothepublicasJ erseyNational Parkheadquartersandinformation,educationandeventscentre
• 1majormarketingcampaignpro motingJerseyNationalPark
• Positivecontributiontogovernmentstrategiesandpoliciesrel evanttoJersey NationalPark,e.g.IslandPlan

Jersey National Park – respect it and what it represents, now and for the future V.3