Tourism Development Fund Annual Report 2009.

Tourism Development Fund

Annual Report 2009

Tourism Development Fund, Annual Report 2009

Message from the Chairman

I am pleased to present our report on the activities of the Tourism Development Fund in 2009.

Tourism continues to have an important place in the Jersey economy and the Fund plays an important role in providing finance, advice and support to non-profit organisations that are essential to the further development of the Tourism sector. We have been encouraged by the variety and quality of the applications made during 2009 and we have had a very active year as noted in our report below.

Mike Graham, who has served as Vice Chairman of the Board since 2002, has left the Board following our last meeting in March 2010. The Board and the Tourism industry would like to thank him for the very significant contribution he has made to the Board. We will shortly be advertising for a new Board member. I would also like to extend my appreciation to all the members of the Board who have met frequently and constructively during the year as well as to Kevin Lemasney and the other staff members of the Economic Development Department for their excellent work in supporting the Fund.

As far as the future of the Fund is concerned we are in discussions with the Ministers of Economic Development and the Treasury to secure the next round of the funding originally granted to us by the States. We are also in discussions to expand our remit to enable us to make grants to the private as well as the non-profit sectors of Tourism. We are confident that further funding will be forthcoming in view of the continuing importance of Tourism to our economy. We are looking forward to 2010.

As always we welcome your comments and suggestions on the activities of the Tourism Development Fund.

On behalf of the Board

Peter C Funk Chairman

Page 1 of 16

...... Tourism Development Fund, Annual Report 2009 THE REPORT

1. Introduction

In line with the terms of the Tourism Development Fund Approved Scheme, the 2009 Annual Report is hereby submitted to the States of Jersey.

As of the 31 December 2009 there were 73 projects that had received, or were receiving assistance from the Fund. Seven new projects were approved for funding during the year and other applications are under consideration.

2. Background to the Fund

In December 2001 the States of Jersey agreed in principle that the sum of £10 million be set aside over the following five years for a new Tourism Development Fund set up to replace the old Tourism Investment Fund.

In 2003, £1,200,000 was transferred to the fund. In 2004 and 2005 no funds were transferred and in 2006 £1,000,000 was transferred to the fund. The Panel members remain concerned that to date so little of the agreed £10,000,000 has been provided to the Fund. They are also of the opinion that if the terms of the scheme allowed them to award grants to private sector investors it would greatly expand the number of grant applications that they would receive projects with the capacity to have greater impact on visitor numbers.

The current panel comprises: Peter Funk (Chairman), Mike Graham (Vice Chairman - retiring March 2010), Lawrence Huggler, Kristina Le Feuvre, Andy Cook and Melinda Isherwood. The Department is represented at officer level by Chief Executive, Mike King and Director of Tourism and Marketing, David de Carteret and the Panel is supported at executive level by Kevin Lemasney, Economic Development.

3. Activities in 2009

The Panel met six times (27 February, 18 March, 13 May, 3 June, 14 October and 3 December) during the year. Copies of the approved minutes of each of the Panel meeting were sent to the Economic Development Minister and the Treasury Minister and a Treasury Officer continues to monitor the TDF account. The minutes are also available on www.jersey.com/business .

The Panel examined new applications and received updates on projects that had received funding since the inception of the scheme in 2002. The following projects were approved for funding during 2009:

• Support for the Tour De Bretagne Jersey Stage 2010 (50,000)
• Tourism Industry Marketing (£250,000)
• Branchage Film Festival 2009 (£35,000)
• Mains Electricity for Channel Islands Occupation sites (£13,000)
• Development Plan for Durrell site (£100,000)
• International Veterans Fencing Competition (£1,500)
• Development of Family History tourism (£4,500)

4. The Future

The Advisory Panel, with reference to its Minute No. A1 of 3rd June 2009 and its Note of 14th October 2009, considered the future direction of the Tourism Development Fund on the basis of a memorandum, dated 21st October 2009, from the Chairman and an Options Paper , dated 23rd October 2009, prepared by the Strategy Development Manager.

The Advisory Panel agreed that it would be desirable to move away from its present process whereby a steady stream of relatively minor projects were considered as and when they arose. Instead, the Advisory Panel agreed that it would favour a rather more pro-active approach whereby, following advertising and wide-ranging promotion of the availability of funding for appropriate projects which met broad but clearly-defined criteria, potential applicants would be given a deadline by which fully-detailed projects, complete with relevant business plans and future projections, were required to be submitted. It was considered that such an approach should serve to sharpen the process and enable the Advisory Panel to identify the most appropriate projects to benefit from such funding as might be available under its current remit. It was agreed that such a revised approach could continue - possibly on a biannual basis - until existing funding had been exhausted. The Advisory Panel noted that the Strategy Development Manager s paper envisaged that the theme to be pursued for applications for funding in 2010 would be the notable improvement of existing events and/or the development of new events that were able to demonstrate that they would reinforce the existing visitor product and/or bring additional visitors to the Island. It was suggested that special consideration should be given to events taking place in the shoulder months, with events that were sustainable to score higher than one-off events. The Advisory Panel, whilst supportive of the proposals, was of the view that the focus should

not be narrowed solely to events , but should also include other beneficial activity.

For the future, the Advisory Panel recognised the need for a substantial change to the current applications process in order to be able to incorporate the private sector. It was agreed that it would wish to seek to widen the scope of its remit such as to encompass projects emanating from private enterprise which would stimulate the tourism industry, subject to there being clearly identifiable benefits to the wider community. It was considered that there should not be differentiation between public and private organisations with initiatives as, even if it transpired that the beneficial outturn of some events or projects were to be marginal, this would still represent a positive contribution to the Island as a whole.

The Chairman of the Panel met the Minister for Economic Development who was supportive of such a widening of the scope of the Fund and it was suggested that proposals should be developed speedily in order that the Minister for Economic Development might take the appropriate action. It was also recognised that any proposal for such change would need to be accompanied by a persuasive business case.

.......... Tourism Development Fund, Annual Report 2009 Accounts

Tourism Development Fund- Accounts for the year ended 31st December 2009

The Projects

As of 31 December 2009 the following 73 projects had received or were receiving funding from the TDF.

Code Project Project managers Year Amount approved

1. NZT106 The Harbour Gallery Art in the Frame 2002 30,500
2. NZT107 Feasibility Study into a new Jersey Conference 2002 40,000 Conference & Events Centre Bureau
3. NZT108 Jersey Revels 1204 -2004 Jersey Heritage Trust 2002 280,000 celebrations
4. NZT109 Feasibility study into improving Gorey Improvements 2002 11,500 Gorey Harbour area Group
5. NZT110 Beinv nue Hospitality Training Tourism Training 2002/3/4 150,000 Programme Strategy Group
6. NZT111 Airport Landing Fee subsidy Airport Taskforce 2003 500 000
7. NZT112 Cycle Network (Gunsite Caf  Environment & Public 2003 50,000 to La Mielle Car Park) Services
8. NZT113 Town Cycle Network Parish of St Helier 2003 200,000
9. NZT114 Branded vehicle and Genuine Jersey 2003 15,000 promotional material
10. NZT115 Improvements to St Aubin Parish of St Brelade & 2003 85,000 harbour area St Aubin Traders

Association

11. NZT116 Public Conveniences & Crash Battle of Flowers 2003 119,500 Barriers Association
12. NZT119 Public Conveniences Durrell Wildlife 2003 50,000 Conservation Trust
13. NZT121 Design Brief and Feasibility National Trust for 2004 25,000 Study Jersey
14. NZT122 Enhancement of Bouley Bay Bouley Bay 2004 50,000 Enhancement

Association

15. NZT123 Interpretative signs for Island Jersey Heritage Trust 2004 23,945 sites
16. NZT124 Living with the Enemy DVD Marie Antoine Trust 2004 30,000
17. NZT125 Design Brief and Feasibility Pride of Jersey Trust 2004 5,000 study into Jersey Pride

...... Tourism Development Fund, Annual Report 2009 ....schooner

18. NZT126 Liberation 60 celebrations Liberation 60 Panel 2004 26,000 (Grant and underwrite)

75,000

19. NZT127 Feasibility study into TWIGG Trust 2004 30,000 Inspirational Gardens and

Education Centre

20. NZT128 Participation into the The Band of the Island 2004 20,000 procurement of new uniforms of Jersey
21. NZT129 Design brief and feasibility Environment & Public 2004 10,000 study for a Marine services

Interpretation Centre

22. NZT130 Procurement of Electric Chairs Shopmobility St Helier 2004 8,000 for visitors Jersey Trust
23. NZT131 Support for Myth of Malham St Helier Yacht Club 2004 7,500 Yacht race
24. NZT133 Promotion of the Jersey Jersey Clipper 2005 15,000 Clipper Committee
25. NZT134 Participation into the Jersey Premier Brass 2005 2,000 procurement of new

equipment

26. NZT135 Development of a New Jersey Tourism 2005 58,000 Accommodation Grading

Scheme

27. NZT136 Development of a Marine Environment & Public 2005 39,650 Interpretation Centre, services

Discovery Pier in Gorey

28. NZT138 Extension to the Harbour Art in the Frame 2005 32,000 Gallery
29. NZT140 Public Conveniences Durrell Wildlife 2005 20,000 Conservation Trust
30. NZT141 Winter Wonderland 2005 Jersey Tourism & 2005 20,000 Waterfront Initiatives
31. NZT142 Herd of Charing Cross Environment & Public 2005 3,500 Services

32. NZT143 Jersey Live 2005 Jersey Tourism 2005 25,000
33. NZT144 Under the Greenwood Tree Jersey Tourism 2005 25,000
34. NZT145 Services to the Five Mile Road Environment & Public 2005 300,000 Services

Services

35. NZT148 Feasibility study into the Jersey Tourism and 2005 20,000 Cruise Liner market Jersey Harbours
36. NZT151 Procurement of Electric Chairs Shopmobility St Helier 2005 6,400 for visitors Jersey Trust
37. NZT152 Coastal forts and Fortifications Environment & Public 2005 250,000 conversion plan Stage 1 Services, Jersey

Heritage Trust & Jersey

Tourism

38. NZT154 Live8 Jersey Community 2005 5,000 Relations Trust
39. NZT137 New facilities at Les Landes Jersey Race Club 2005 250,000 Race Club
40. NZT Darts competition equipment Jersey Darts 2005 4,850 156 Association
41. NZT Tour de Bretagne - Le Ruban Education Sport & 2005 35,000 157 Granitier Cycle Race Culture
42. NZT Coastal forts and Fortifications Environment & Public 2005 340,000 158 conversion plan Stage 2 Services, Jersey

Heritage Trust & Jersey

Tourism

43. NZT Audio guides for visitors to Jersey Heritage Trust 2005 15,000 159 sites
44. NZT Development of a Business Durrell Wildlife 2006 30,000 160 Case for the development of Conservation Trust

the site

45. NZT Ceiling of lights Jersey 2006 10,000 147 Tourism/POSH/TT&S
46. NZT Improvements to occupation Channel Islands 2006 31,000 149 sites Occupation Society
47. NZT Pathways at La Hague Manor Jersey Tourism 2006 5,000 165
48. NZT Development of pathways Environment 2006 6,900 167 along the South West Coast Department and Jersey

Tourism

49. NZT Assistance with the Durrell Wildlife 2006 35,000 170 development of the Durrell Conservation Trust

image and brand

50. NZT Imagine Summer HD film Jersey Tourism 2006 25,000 178

181 .......... Tourism Development Fund, Annual Report 2009

51. NZT Jersey.com Jersey Tourism 2007 250,000

52. NZT Interpretive signage Parish of St 2007 3,000 183 Helier/Parish in

Bloom/Jersey Tourism

53. NZT Completion of footpaths in Friends of Bouley Bay 2007 10,000 122 Bouley Bay
54. NZT The development of a case for Economic Development 2007 25,000 194 tax relief on private sector

investments

55. NZT Feasibility Study into Elizabeth Jersey Heritage Trust 2007 6,000 180 Castle
56. NZT Preparation of a site for the The Bosdet Foundation 2007 35,000 184 development of an Indian

Forest

57. NZT New routes development Economic 2007 250,000 185 Development/Jersey

Tourism

58. NZT Marketing support for an Royal Jersey 2007 10,000 189 International Cheese Festival Horticultural &

Agricultural Society

59. NZT Feasibility study for the Economic 2007 25,000 194 creation of a tax relief scheme Development/Jersey

for tourism sector Tourism

developments

60. NZT Green Tourism Initiatives Jersey Tourism 2008 26,000 187
61. NZT Cycle Path from the Airport to TTS & Jersey Tourism 2008 135,000 153 Les Quennevais
62. NZT Additional marketing support Jersey Tourism 2008 250,000 196 for the Tourism Industry in the

wake of the Historic Child

Abuse inquiry

63. NZT Stage for events Jersey Tourism 2008 26,000 197
64. NZT Support for the marketing of JLTA 2008 10,000 242 additional ATP events
65. NZT Procurement of branded Jersey Tourism 2008 20,000 244 pavilions for local events
66. NZT Marketing support for the 2009 Jersey Harbours & 2008 10,000 246 Jersey Boat Show Jersey Tourism

246 Jersey Boat Show Jersey Tourism

67. NZT Support for the Tour De Jersey Tourism & ESC 2009 50,000 248 Bretagne Jersey Stage 2010
68. NZT Tourism Industry Marketing Jersey Tourism on 2009 250,000 250 behalf of the Tourism

Industry

69. NZT Branchage Film Festival 2009 Branchage 2009 35,000 247
70. NZT Mains Electricity for Channel Channel Islands 2009 13,000 149B Islands Occupation sites Occupation Society
71. NZT Development Plan for Durrell Durrell Wildlife 2009 100,000 256 site Conservation Trust
72. NZT International Veterans Fencing Jersey Fencing 2009 1,500 252 Competition Association
73. NZT Development of Family History Jersey Heritage Trust 2009 4,500 259 tourism

Table 2 - Projects receiving TDF funding

.... Tourism Development Fund, Annual Report 2009 The projects in brief..

NZT106 & 138 - Art in the Frame The establishment of The Harbour Gallery in St Aubin

The Harbour Gallery continues to operate successfully. Many exhibitions have been held and classes have been organised for locals and tourists in line with the business plan. The Trust has also obtained additional space in which to expand and this will allow great opportunities to hold exhibitions, workshops and classes.

NZT107 - Jersey Conference Bureau The commissioning of a Feasibility study to explore the development of a conference and events centre in Jersey.

The feasibility study was carried out by The Tourism Company and the findings were presented in May 2003. This project came in under budget and the report was used by a working group that looked at developing a conference & events centre at Fort Regent.

NZT108 - Jersey Revels Underwriting June 2004 event

The Panel has now closed the accounts for the Revels celebration and returned £65,000 to the Fund.

NZT109 - Gorey improvements Feasibility study to look at ways to enhance the Gorey area with particular emphasis on the pier area

Work on this project looked at improvements to the village of Gorey.

NZT110 - Beinv nue Hospitality training programme (managed by the Jersey Hospitality Association)

The three day training programme for employees in the hospitality sector continues to be popular with the industry. The programme is still running albeit with funding from new sources.

 NZT111 - Airport Taskforce funding Subsidies for landing fees and marketing assistance

The £1 million set aside for this project (equal funding from TDF and the Finance and Economics Committee) has been used up. The final portion of the £300,000 set aside for joint marketing campaigns with the airlines was used to help support the 2006 Spring into Summer  marketing campaign.

NZT112 - Public Services Department Cycle pathway from the Gun-site Caf  to La Mielle car park

The Public Services department completed the new cycle path from the Gun-site Caf to La Mielle car park and the project has been very well received by the public.

NZT113 - Parish of St Helier Cycle network

Stage 1 of the project was completed in autumn 2004. Evaluation work was carried out on Stage 2 during 2007 and the results were delivered in early 2008. The project is now closed and the remaining funds have been returned to the Fund.

NZT114 - Genuine Jersey Procurement of a branded vehicle and promotional stand

The Genuine Jersey Products Association used the funds to procure a branded vehicle and promotion stand. Membership has grown and many local products are carrying the logo. The Association has attracted  many  new  members  and  is  creating  a  genuine  awareness  of  local  produce  in  the marketplace. In 2009 the vehicle was sold and funds returned to the Fund.

NZT115 - St Aubin s Traders & the Parish of St Brelade Improvements to St Aubin harbour area

Many improvements to the harbour area have been successfully carried out. In 2007 the Conn table of St Brelade (in association with the local Deputy ) started a consultation process with local residents, businesses and other interested parties. This process continued into 2008 and a report was delivered mid year.

NZT116 - Jersey Battle of Flowers Association The procurement of mobile toilets and crash barriers to satisfy local safety and hygiene regulations

Eight mobile toilets and 200 crash barriers were procured and are stored and maintained by the JBoFA. The association continues to rent out the equipment at commercial rates thereby creating additional revenue for the annual Battle of Flowers event.

NZT119 & 140 - Durrell Wildlife Conservation Trust The provision of adequate and acceptable public conveniences

This grant has been used in a very creative way and the provision of Public Conveniences at Durrell has been increased and improved.

NZT121/139 National Trust for Jersey Design Brief and Feasibility study for Greve de Lecq Barracks

The study was completed in summer 2004 and the Trust applied for funding to develop the site. The Trust is now looking at alternate uses for the site and talks are ongoing.

NZT122 - Bouley Bay Enhancement Association - Enhancement of Bouley Bay

The Association has provided safer access to the sea for swimmers, developed an underwater nature trail, landscaped the mound and in general enhanced the area. The project was carried out with the help of the Public Services Department, the Harbours Department, the Men of the Trees Jersey Harbours and the Probation Service.

NZT123 - Jersey Heritage Trust Interpretative signs on select sites around the Island

The Trust has developed a scheme of [long life] branded interpretative signs placed at strategic sites around the Island.

NZT124 - Marie Antoine Trust Living with the enemy DVD

The Trust commissioned the making of the DVD Living with the Enemy which recorded Islanders experiences during the occupation of Jersey during WW2. The DVD was launched on schedule in time for the Liberation 60 celebrations in May 2005.

NZT125 - Pride of Jersey Trust Design Brief for a Schooner

Work has begun on creating a design brief and already sponsors have come forward with offers of help and support for the project.

NZT126 - Liberation 60 Panel Liberation 60 celebrations

This grant was divided into two parts - a direct grant of £26,000 to support the celebrations and an underwrite provision of £75,000 to secure events until local sponsors could be found to support them.

NZT127 - TWIGG Trust Feasibility study into the establishment of an Inspirational Garden attraction and educational centre

The Trust commissioned a study into the feasibility of creating the project in Jersey but the Trust behind the project was disbanded as the project was not considered feasible.

NZT128 - The Band of the Island of Jersey Procurement of new uniforms

The £ for £ grant enabled the Band of the Island of Jersey to procure new uniforms in time for the Liberation 60 celebrations. The band also plays a leading role in the Battle of Flowers (at no cost to the organisers).

NZT129 & 136 .........- Environment & Public Services Committee TDoeursisimg nD eBverlioepfm, eFnteFausndib,Ailnitnyu aslRtuedpoyr t a20n0d9

.

development of a marine interpretation centre on Gorey Pier (Discovery Pier)

This project was driven by the Environment Department and received support from Jersey Harbours. Following the presentation of a business plan and design brief the project received approval and was open in time for the 2005 visitor season. The facility will also be very educational and will become a valuable resource for the Island.

NZT130 & 151 - ShopMobility St Helier Trust Procurement of Electric Wheelchairs for visitors to the Island

The Environment & Public Services Committee have given the Trust reserved places in the Sand Street Car Park and through local sponsorship and the contribution from the TDF, the Trust has procured over 20 wheelchairs (both electric and manual) for local residents and visitors to the Island. The Trust has since extended its service to visitors to Durrell Wildlife and assists at various local events.

NZT131 - St Helier Yacht Club Support for the Myth of Malham yacht race

The St Helier yacht Club staged this Fastnet qualifying race in May 2005 and welcomed over 100 participating yachts. The event is a biennial event and it is hoped that Jersey could become the home for the event in future years.

NZT133 - Jersey Clipper Committee Jersey Clipper promotion

The Clipper Committee secured private funding for the Clipper 2005/6 entry. The TDF grant helped the Committee to carry out some effective PR locally and to welcome other Clipper teams when they visited Jersey.

NZT134 - Jersey Premier Brass - Procurement of new equipment

This award winning band was given some assistance to procure some much needed equipment to help establish their identity.

NZT135 Jersey Tourism on behalf of the industry - Development of a new grading scheme

The former Jersey Sun Grading System dated back to the early 1940s. The UK tourism industry has harmonised it s grading schemes and as Jersey depends on the UK market for over 80% of its visitors it was felt that the Island should follow suit. This grant enabled a complete audit of all accommodation to be carried out and the new scheme came into effect on 1 January 2007.

NZT137 - The Jersey Race Club - New facilities at Les Landes

The Jersey Race Club drew up plans for the development of new premises with a weighing room, changing rooms for the jockeys, a First Aid Room, equipment storage and public toilets. This project was delayed due to changes in the design and changes in the Race Club Committee but work began during the third quarter of 2006 and the building was completed in 2007. The official opening took place in May 2008.

NZT141 - Jersey Tourism - Christmas Winter Wonderland

Following the success of the 2004 Christmas F te  de Noue an even bigger festival was planned for 2005. This grant enabled the inclusion of an Ice Rink in the Winter Wonderland attraction at the Waterfront and provided added festival entertainment for visitors and residents over the holiday period.

NZT142 - Environment & Public Services (Planning Department) - Herd of Charing Cross Public Art

The series of public arts was hung in Charing Cross for a time and helped brighten up an area of St Helier. Private sector sponsorship was also forthcoming and the screens were very well received by the public.

NZT143 - Jersey Tourism - JerseyLive

JerseyLive 2006 was an even bigger success than the 2005 and 2004 event and promoted Jersey to a younger UK audience. Jersey Tourism and the TDF would like to see this event become an important annual event and is working closely with the organisers to promote the event in the UK.

NZT144 - Jersey Tourism - Under the Greenwood Tree

The Thomas Hardy adaptation was filmed from May to July in Hamptonne and other locations around the Island and went out on national television on Boxing Day 2005. While the novel is set in Dorset, Jersey provided a near perfect location for filming and Jersey of course received full credit for providing the location and some of the funding.

NZT145 Environment & Public Services - Services to the Five Mile Road

This project extended the present network of essential services such as electricity, mains drains and potable water to the Five Mile Road.

NZT148 Jersey Tourism & Jersey Harbours - Feasibility study into the Cruise Liner business

Jersey has a small market in the cruise line business but it is felt that the potential is there to grow the market. The growth will probably require investment in the Harbour infrastructure and therefore Jersey Tourism and Jersey Harbours would like to carry out a feasibility study into the potential market and the costs involved in developing a product for that market.

NZT149 Channel Islands Occupation Society Development of occupation sites

The Channel Islands Occupation Society will use the funds to open up additional occupation sites to the public. Interpretation panels will also be created.

NZT152 - Jersey Heritage Trust Coastal Forts & Fortifications Stage 1

This joint initiative between the Environment & Public Services Committee, Property Services, Jersey Tourism and Jersey Heritage Trust will see some of the Island s Coastal Forts and Fortifications renovated and made more accessible to the public. Most of the properties will be offered as self- catering apartments but some may be used for picnicking, etc.

NZT154 Jersey Community Relations Trust Live8

The Community Relations Trust organised a free link up with Live8 organisers from the Peoples Park in St Helier. The event was a great success with local residents and visitors feeling a part of the international event.

NZT156 Jersey Darts Club - International Darts Competition

The Jersey Darts Club revived the international event in 2006 and they hope to grow the event in the years to come.

NZT157 Education, Sport & Culture Le Ruban Granitier re-named the Tour de Bretagne

The Tour de Bretagne cycle race is a very famous race held in Brittany every year. Jersey was asked to hold the prologue to the event in April 2007. There was considerable French media interest in the event and the event brought many visitors to the Island.

.... Tourism Development Fund, Annual Report 2009 NZT158 - Jersey ..Heritage Trust Coastal Forts & Fortifications Stage 2

This joint initiative between the Environment & Public Services Committee, Property Services, Jersey Tourism and Jersey Heritage Trust will see more of the Island s Coastal Forts and Fortifications renovated and made more accessible to the public. Most of the properties will be offered as self- catering apartments but some may be used for picnicking, etc.

NZT159 - Jersey Heritage Trust iPods audio guides for Heritage Sites

This project has now been completed but in a slightly different way to that planned at the time of the request. Instead of provide visitors to five Jersey Heritage Sites with the opportunity to hire iPods with audio tours in English and French visitors can now download the tours onto their own iPods from the Jersey Heritage Trust website. Printed support material has also been developed.

NZT160 Durrell - Development of a Business Case for the development of the site

Durrell Wildlife Conservation Trust has seen visitor numbers affected over recent years and needs to carry out a feasibility study into its future in Jersey. The Panel recognises that Durrell is an Anchor Attraction in Jersey and hopes that with this help the Trust will be able to develop a plan to enable it to have a bright future.

NZT147 Jersey Tourism/POSH/TT&S Procurement of a new ceiling of Lights for King and Queen Street

This joint project between Jersey Tourism, POSH, TT&S, WEB and Jersey Harbours helped provide St Helier with a beautiful joined up approach to Christmas lighting.

NZT165 Jersey Tourism - Pathways in the grounds of La Hague Manor

This development of pathways for visitors and locals in the grounds of La Hague Manor in St Peters Valley has allowed Jersey Tourism to add another piece to the jigsaw of attractive walks around the Island.

NZT167 Jersey Tourism/Environment Department - South West Pathways

This joint initiative between Jersey Tourism and the Environment Department has added new pathways along the South West coast to the rich network of walks around the Island.

NZT170 Durrell - Durrell image and brand development

In an effort to appeal to a wider audience Durrell developed and launched a new brand in 2006. NZT178 Jersey Tourism - Imaginary Summer HD film

Jersey Tourism worked with a local film producer in this locally based film. Footage (in HD) will be used by Jersey Tourism.

NZT 180 Jersey Heritage Trust Feasibility of Elizabeth Castle

Visitor numbers to Elizabeth Castle have fallen over the years and the Jersey Heritage Trust would like to explore new ways in which the Castle could be used to increase revenue and allow for improvements to be made to the Castle. The report has outlined a number of ways in which the Trust could exploit the facility.

NZT 181 Jersey Tourism Jersey.com

Jersey Tourism has commissioned a complete overhaul of the jersey.com website. The new site went live during the first quarter of 2008.

NZT 183 Parish of St Helier/St Helier Community in Bloom Interpretive signs

The Parish of St Helier has had considerable success over the years in the Britain in Bloom competition. The St Helier Community in Bloom group would like to enhance the Harve de Pas area with a new planting scheme and would like to interpret the area with some branded signage.

NZT 122 Friends of Bouley Bay - Completion of pathways in Bouley Bay

This is the final piece of the work carried out by the Friends of Bouley Bay and reopens the coastal pathway going east from the Bay area.

NZT 184 The Bosdet Foundation - Services for the development of an Indian Forest

The Bosdet Foundation is prepared to allow an Adventure Park to be development in Sleepy Valley. The TDF funds allowed the Foundation to carry out some preparatory work and lay essential services in the valley.

NZT 185 - Economic Development/Jersey Tourism - New Routes Development

Economic Development, in association with Jersey Tourism and Jersey Airport, seek to stimulate new air routes. This fund will allow joint marketing to be carried out with airlines.

NZT 189 The Royal Jersey Horticulture & Agriculture Society - International Cheese Festival

The RJH&AS held an International Cheese Festival at their grounds in Trinity in May 2008. The festival brought visitors to the Island, helped promote local cheeses and other products and was very good for the image of Jersey.

NZT 194 Economic Development/Jersey Tourism/Tourism Development Fund Review of tax incentives for the tourism industry

The Panel was of the belief that by creating a scheme that provides tax incentives to potential developers, new developments will take place in the industry. The report was delivered in 2008 and has been shared with the Treasury.

NZT 187 Green Tourism Initiatives

Having noted the success of the Green Business Scheme in the UK the Panel agreed to finance the launch of the scheme in Jersey. Many local attractions and hotels have obtained approval and others are working towards the standard.

NZT 153 Cycle Path from the Airport to Les Quennevais

The final piece of the cycle network linking St Peters with Les Quennevais was completed in 2008. This pathway now provides a safe route for residents (in particular school children) and visitor cyclists to enjoy.

NZT 196 Additional Marketing support for the Tourism Industry in the wake of the Historic Child Abuse inquiry

From February to April 2008 the National Media carried many stories on the Historic Child Abuse Inquiry and images of Haut de la Garenne. These stories came at a time when Jersey Tourism was advertising in the National Media in order to attract visitors to Jersey. The campaign was withdrawn and when the time was deemed right to go back into the market Jersey Tourism returned with an additional campaign.

NZT 197 Procurement of a Stage for events

Jersey Tourism helped procure a stage for local events. The stage is broken into different elements and comes with a roof covering. This stage can of course be used by the many event organisers of local events throughout the year.

NZT 242 Support for the marketing of ATP events

The annual even.........ts at Les Ormes have now been upgraded andT otuhrisemPDaevneelolpmfeelnt t Fthuandt,  AwninthualaRdedpoitrito2n00a9l

.

marketing the event could attract even more participants and visitors.

NZT 244 Procurement of branded pavilions for local events

Jersey Tourism helped procure branded pavilions for local events. The pavilions will of course be used by the many event organisers of local events throughout the year.

NZT 246 Marketing support for the Jersey Boat Show 2009

Building on the success of the 2008 event the Panel felt that with additional off Island marketing the event could attract even more participants and visitors in 2009.

NZT 248 Support for the Tour de Bretagne Jersey Stage 2010

Building on the success of the 2006 event, Jersey will hold two stages of the 2010 Tour de Bretagne. Over 100 riders are expected to spend three days in Jersey and the media exposure in the Brittany region will be tremendous.

NZT 250 - Tourism Industry Marketing

With the recession seriously affecting bookings the Panel agreed to allocate funds to Jersey Tourism to spend on additional marketing for the 2009 season.

NZT 247 - Branchage Film Festival

Building on the success of the 2009 event, the Panel provided funding to help market the event in the UK and to help with infrastructure.

NZT 149B - Mains Electricity for CIOS

The CIOS has opened several occupation sites in recent years. This grant allowed the Society to equip some sites with electric lights thus allowing greater flexibility in opening hours.

NZT 256 Development Plan for Durrell

The DWCT has major plans for the future of the site in Trinity . This £ for £ funding will allow the Trust to develop those plans and help secure funding for the work to be carried out.

NZT 252 Commonwealth Fencing Competition

Competitors from many countries visited Jersey for the Commonwealth Veterans Tournament. It is hoped that this will help fencing to grow in Jersey and for future competitions to be held here.

NZT 259 Development of Family History Tourism

With television programmes such as Who do you think you are? proving so popular and people showing an interest in discovering their roots JHT would like to attend a conference in the UK with a view to marketing their archive services to interested people.

For further information visit

www.jersey.com/tdf

Jersey Tourism, Liberation Place, St Helier, Jersey JE1 1BB Tel: +44 (0)1534 448800 Fax: +44 (0)1534 448897

E-mail: info@jersey.com