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WRITTEN QUESTION TO THE MINISTER FOR TRANSPORT AND TECHNICAL SERVICES BY DEPUTY R.G. LE HÉRISSIER OF ST. SAVIOUR
ANSWER TO BE TABLED ON TUESDAY 11th SEPTEMBER 2007
Question
What have been the itemised costs to date of introducing a mobile phone texting service for bus arrival times? Answer
The SMS text messaging system, which is due to be launched at the beginning of next month, is an added benefit from the installation of the Real Time Passenger Information system in the new Liberation Station bus station. It will provide real time information via the text messaging service on mobile phones for bus passengers anywhere on the Island.
The one-off costs associated with installing this system are -
£ Software purchase and configuration 15,600 Paint marking of bus stops with text short codes 21,000 Set up costs for short code 750 Set up costs for mobile company 1,000
TOTAL £38,350
The annual running costs are -
£ Aggregator service charge 9,000 Short code rental charge 15,000 Annual licence fee for software 1,200
TOTAL £25,200
Expressions of interest have already been invited from clients who may be interested in taking advantage of spare space on the text messages to advertise their products. The intention is that this advertising revenue will cover the revenue costs and contribute towards the one-off set up costs.