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Provide figures relating to the Tourism budget for the last 10 years

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WRITTEN QUESTION TO THE MINISTER FOR ECONOMIC DEVELOPMENT BY THE DEPUTY OF ST. MARY

ANSWER TO BE TABLED ON TUESDAY 23rd FEBRUARY 2010

Question

"Will the Minister provide the Assembly with the following figures relating to the Tourism budget for the last 10 years, adjusted for inflation?

  1. m  arketing spendby year;
  2. e ventsspendbyyear;
  3. P R spendby year and by country/region;
  4. a dditionalmarketing support by year?"

Answer

The department has details of expenditure dating from 2003. These details are published in the annual reports. We do not have comparative data prior to that.

 

 

2003

2004

2005

2006

2007

2008

2009

Quality Development

5,737

152,334

43,000

 

 

 

 

Advertising & Media

1,887,120

2,242,779

1,817,000

1,717,000

2,247,000

1,845,000

1,640,000

Consumer/ Media Relations

543,373

418,273

403,000

346,000

885,000

675,000

440,000

Public Relations

528,602

859,280

589,000

557,000

549,000

562,000

360,000

Marketing Services

218,557

374,858

333,000

164,000

551,000

431,000

156,000

Distribution

286,446

396,284

344,000

307,000

214,000

191,000

 

Trade Relations

1,846,164

2,014,957

1,820,000

1,634,000

386,000

977,000

707,000

Product Development

818,212

839,601

774,000

860,000

989,000

906,000

510,000

Visitor Services

409,676

392,621

346,000

303,000

282,000

324,000

90,200

Research & Planning

998,884

860,012

704,000

688,000

2,047,000

1,410,000

246,000

Conference Bureau

 

 

 

 

 

 

236,000

Staff

 

 

 

 

 

 

1,210,000

Net Revenue Exp

7,542,771

8,550,999

7,173,000

6,576,000

8,150,000

7,321,000

5,595,200

Notes:

In 2008 following the Historic Child Abuse case the tourism marketing budget was increased by £600,000.

In 2009 following the economic downturn the tourism marketing budget was increased by £800,000.

Prior to 2009 staff costs were included with the activity cost and Conference Bureau included with research and planning.