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1240/5/1(189)
WRITTEN QUESTION TO THE
MINISTER FOR ECONOMIC DEVELOPMENT, TOURISM, SPORT AND CULTURE
BY DEPUTY M.R. HIGGINS OF ST. HELIER
ANSWER TO BE TABLED ON TUESDAY 28TH MARCH 2017
Question
Will the Minister provide the number of visitors who:
- sought information at the old Tourism Department in the three years before Visit Jersey was created; and
- have sought information from the tourism information section at the Jersey Museum since Visit Jersey was created?
Answer
TIC footfall
2015 March 7,333 April 9,600 May 14,949 June 15,127 July 18,514 August 22,025 September 16,066 October
November
December
2016
7,469 2% 10,706 12% 13,207 -12% 14,634 -3% 15,944 -14% 17,725 -20% 14,125 -12% 10,343
4,945
4,664
* Data was not collected from October 2015 to February 2016 due to low numbers of visitors out of the main holiday season.
**TIC moved to Jersey Museum from 24th February 2016
TIC footfall at the previous site and Jersey Museum is shown in the table above. The data before 2015 has been archived and what we hold will be circulated once retrieved from Jersey Archive.
Visitor habits when accessing information for a holiday are changing. This change is driven by mobile technology and free WIFI. People now access information online before travelling and up to the minute information in a destination via mobile phones and websites like TripAdvisor.
Therefore, Tourist Information Centres (TICs) are changing and evolving. Research has shown that most European TICs are changing the way they provide tourist information because fewer tourists are visiting TIC's. Visitors increasingly get information from the internet. Tourist expect free WIFI with easy access, especially in cities. This is becoming the preferred way of accessing information.
It perhaps helpful to acknowledge that access to Visit Jersey's digital sites (Facebook, Twitter, Instagram and jersey.com) have shown increases without exception throughout 2016 and this trend is continuing into 2017.